On Cyber Monday 2017, US retailers expect to haul in $3.81 billion in sales revenue. How much of that lands in your pocket...

5 Halloween Email Campaign Ideas to Hallo-win the Impressions this year
Is your e-business ready to get spooky efficient? Every year there are many initiatives and promotions revolving around the...
Ways to Use Coupon Offers in Your Marketing Strategy
Coupon offers and specific deals are an excellent way to encourage people to buy your products or services. Not only can they...
Ecommerce Platforms News: Shopify introduces Google Autocomplete
Ecommerce platforms such as Shopify, Magento, BigCommerce, WooCommerce, and Volusion have been revolutionizing e-commerce...
Marketing Automation Terms Every Marketer Must Know
Marketing automation is one of the most misunderstood terms in digital marketing nowadays. This is true even among the...
Run Marketing Automation the Amazon Way
You have spent countless hours in refining your eCommerce site and paid digital campaigns. The initial results are paying off....
14 Most Powerful Words in Email Marketing [Infographics]
You have tested the design and tweaked the "Call to Action" button repeatedly to increase engagement in your email marketing....
What You Didn’t Know About Cart Abandonment Emails?
Generally, online businesses should focus on continually analyzing their sales funnel to identify bottlenecks where customers...
Why Email Marketing is the Best Way to Reach Millennials [Infographics]
In recent years, marketing has gone through a drastic shift. Businesses now turn to the Internet to promote their products and...
How Ecommerce Can Use Predictive Analytics for Email Marketing
If you run an eCommerce business, you can't overlook the power of email marketing. After all, studies have shown that email is...
Audience Segmentation Tools: What You Need to Know
With increased competition in eCommerce, one way you can get a leg up on your competitors is through the use of audience...
3 On-site Retargeting Tactics to Grow Ecommerce Sales
The most common on-site retargeting practice is to capture visitors before they leave your eCommerce website in a subtle yet...
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