The invention of email is undeniably one of the most noteworthy innovations in the history of business communications, allowing companies from anywhere in the world to reach out to potential customers at little to no cost. But the meteoric rise of email created some real pitfalls that may not be readily apparent to the average user. In a previous post, we covered 5 simple email deliverability best practices while in this post, we discuss this sole key metric defining the success of email marketing with an updated list email deliverability best practices for 2018. What is Email Deliverability? One of
The most important and sweeping change in digital privacy regulation in the world will come into effect on May 25th of this year in the EU. We’ve already published a GDPR FAQ to help you understand it but we also decided to also release a GPDR eCommerce checklist to get your back covered. The EU General Data Protection Regulation (GDPR for short) is transforming the way we treat digital data and affecting practically any website or organization that collects, stores and uses customer data. This includes a majority of eCommerce stores, as GDPR applies not only to European organizations but to
Spring is officially here in the northern hemisphere, and that means Easter is not too far along the way. For many retailers, Easter campaign plannings are well underway with many egg-citing spring promotions. For those marketers who are still brainstorming ideas, we have prepared a number of fun spring and Easter email templates ready for your use. After logging into your ContactPigeon account, simply customize the template and hit send to kick off the Easter spirit.🐣 Happy Easter Email Templates for eCommerce 1. Easter Bunny Sketch A sketch of cartoon bunny in pastel colors brings out all the childhood charm associated
As a Shopify store owner, have you ever found yourself in a position where you receive a healthy amount of traffic to your eCommerce platform, yet still suffer from low conversion rates when it comes to following up on initial visitor interest in your store and registering those all-important final sales? If so, Chrome Notifications may be just the ticket to give your conversion a little boost. What are Chrome Notifications? Google has provided an effective tool to bring otherwise lost customers back and boost your sales totals in the form of “Chrome Notifications.” Simply put, a Chrome Notification is
Spring is in the air (or for some regions fast approaching)! Along with the budding greens and blooming flowers, marketers everywhere are planning a host of exciting new marketing ideas for the season. One of the biggest occasion in Spring is Easter. In 2017, Americans spent $18.4 billion at Easter. That’s a 6 percent increase over 2016’s numbers. Across the pond, British consumers plunked down 10 percent more on eCommerce purchases at Easter, lifting overall retail numbers for the quarter. This article takes you thru some of the marketing ideas you can explore for Easter this year, along with 12 creative Easter subject
For your business to succeed online, the need for top-notch eCommerce checkout practices cannot be overstated. But establishing your systems is just the beginning. Since eCommerce is continually evolving, last year’s state-of-the-art techniques may be hopelessly outdated today. To maximize the efficiency of your eCommerce checkout, you should always be optimizing and experimenting with new methods and tactics. This helps you to stay on top of the eCommerce game and in front of your competitors. Whether if your shop is built on Shopify, BigCommerce, WooCommerce, Magento or any other platform, here are the 28 practical eCommerce checkout tips to ensure
We are proud to be awarded the Rising Star 2018 award from FinancesOnline marketing automation software list, a popular review platform for B2B software and services. The recognition is given out each year to products providing exceptional solutions for B2B companies across many key categories, including Marketing Automation and CRM. In a recent review published this February, FinancesOnline had ranked ContactPigeon as one of the top 100 Marketing Software products with an overall score of 8.9 out of 10, and user satisfaction of 92%. Marketing Automation Software Criteria Assessed In assessing ContactPigeon platform, FinancesOnline’s team of software experts evaluated ContactPigeon
Abandoned shopping carts hold trillions in unspent dollars. How can online retailers stop losing these customers right before they make the final click? It all comes down to mastering the abandoned cart recovery process. Table of Content Introduction A Guide to Mastering the Abandon Cart Recovery Process 7 Steps to Abandon Cart Recovery Conclusion Introduction E-commerce began as a buying experience, rather than a browsing one. In those early days, retailers were afraid to lose emotionally driven impulse purchases. Internet shoppers were asking for tailored merchandise at cut-rate prices and skipping the sales bins, end caps, and displays.
Valentine’s Day has become more than just a western holiday celebrating love and romance, but an international holiday with substantial commercial success. As a holiday, it has achieved the commercial status that’s only surpassed by Black Friday and Christmas. According to National Retail Federation estimate, the average American would spend $136.57 this year celebrating Valentine’s Day, with an overall estimate at $18.2B in retail spend for 2018. Here at ContactPigeon, we are also curious to find out how the last Valentine’s Day fared for our eCommerce customers1. Here are the key findings from 2018 Valentine’s Day infographic on the email marketing and eCommerce data.
Last month, we introduced yet another power messaging channel to reach your target audience. The new eCommerce push notifications give you unique ability to reach users with special updates, sales, promotions and tailored reminders to lapsing customers. With proper usage, this channel has the potential to overtake emails in its effectiveness. Push notifications are not subjected to spam filters, nor any other form of inbox restrictions and messages are “pushed” at the point where users are active on their devices. As a result, eCommerce push notifications have 3 to 10x times higher click rates compared to standard email newsletters, and so