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24 Holiday Newsletter Ideas to Cheer Up the Season

December 2, 2019 by ContactPigeon in Ecommerce

The holiday season has arrived, and with it, the opportunity to drive loyalty via a seasonally-appropriate newsletter. With holiday sales representing an estimated 20 percent of total annual retail sales, there’s no denying the need for an effectively crafted newsletter that encourages customers to convert while also strengthening their appreciation for your brand and honestly conveying your best wishes. This odd year, more than ever, retailers and eCommerce brands need to create the most engaging experiences and campaigns possible, to attract consumers’ attention. Your most ambitious holiday sales goals are well within reach. To get you started, we’ve compiled 24

Ecommerce Checkout Flow: A Designer’s Checklist

eCommerce Checkout Flow Design Checklist

October 30, 2019 by ContactPigeon in Ecommerce

Would you open a supermarket without any cash registers? Absolutely not; that would be ridiculous. And you shouldn’t neglect the online checkout experience with your business, either. Customers need a place to finalize their purchases that’s intuitive, easy to use, and hassle-free. By utilizing a few best practices, a little research, and good design, your eCommerce checkout flow can be exactly that. Table of Content The Importance of Checkout Flow eCommerce Checkout Flow FAQ High Converting Checkout Design Flow Checklist Bonus: How To Stop Cart Abandonment With Personalized Dynamic Exit Intent Pop-ups Putting It All Together The Importance of Checkout

7 Creative Black Friday Strategies for Retailers

October 22, 2019 by ContactPigeon in Ecommerce

Black Friday may have had its start in the United States, but it has become very popular in Europe in recent years. Each year, Black Friday sales reach a new peak as more retailers and countries are participating in the famous American style shopping frenzy. Consider that in 2015 only 9% of German consumers participated in Black Friday shopping. In just 2-years time by 2017, 43% of German consumers engaged in shopping during the Black Friday sales. In Black Friday 2020, the sales revenue reached the $188.2 billion. That’s why in this post we gathered a great list high converting Black Friday

Fashion Ecommerce Marketing: 5 Automation Flows That (Actually) Work

October 14, 2019 by ContactPigeon in Marketing Automation

Fashion is one of the industries that has seen constant economic success over the past decade. In 2018 alone, the global online fashion market has brought in $484 billion, representing 27% of total fashion retail sales occurred online. While the fashion industry enjoys great profitability, the margins are facing pressures from new entrants and competitive landscape. Considering that the global fashion market online is predicted to reach $765 billion by the year 2022 (a 58% increase from today) every marketer needs to have the latest tools and strategies to boost their fashion eCommerce marketing. Savvy marketers understand that marketing automation is no longer

Why ASOS is the Absolute UK Ecommerce Success Story

September 27, 2019 by ContactPigeon in Brand Stories

ASOS is an eCommerce retailer famous worldwide for its latest fashion and trends in menswear and womenswear. The acronym ASOS actually stands for “AsSeenOnScreen”, although nowadays the brand is better known by its customer-focused mottos. How did ASOS become the UK ecommerce success story within just two decades of operations? Let’s dig in. ASOS sells 850+ brands alongside its own line of clothing and accessories and ships to 196 countries, making this UK eCommerce brand a global eCommerce success story and fascinating case study. In this post, we’ll go over why ASOS is the absolute eCommerce success story you should copy and how

3 Shopify Plus Apps to Set Your Store Sales on Autopilot (with How To Guides)

September 4, 2019 by ContactPigeon in Ecommerce

Running a Shopify Plus store is no easy feat. From inventory management to marketing campaigns, there are plenty of things to manage daily for a smooth operation. While some tasks require strategic planning (e.g., designing the marketing funnel), many others (e.g., asking for customer reviews) are often repetitive and takes up precious time. Luckily, there are great apps on the Shopify Marketplace that can make your selling activities more seamless. In this post, we present 3 Shopify Plus apps that not only help you save time but also works wonders in boosting your store sales to boot. Let’s dive in

Category Page Best Practices for eCommerce

August 22, 2019 by ContactPigeon in Ecommerce

The Category page groups individual product pages together based on a similar theme. Having well-structured category pages is important for every eCommerce brand as it improves rankings for specific keywords and makes product exploration easier for consumers. This generates higher sales and better conversions as a result. In this article, you’ll find a great list of Category Page best practices from category page designs to layout structures. Let’s skyrocket your eCommerce sales this year. Table of Content What is a category page in eCommerce? Why is Category Page optimization crucial for any eCommerce business? 22 Category Page Best Practices for eCommerce

Marketing Automation Statistics for eCommerce [2021]

August 14, 2019 by ContactPigeon in Ecommerce

Increasingly, customers expect marketing communications that go beyond a generic email blast. Personalization is in. This means eCommerce marketers need to focus on creating more relevant and valuable customer engagements. A core component for success in the eCommerce industry is Μarketing Automation. Marketing Automation helps engage customers in a more personal and valuable fashion. It allows marketers to target shoppers with the correct message at the optimal time. Marketing messages can be triggered based on previous consumer behavior, preferences, and purchase history. In this post, we’ve gathered the latest marketing automation statistics you need to know for 2021. Here are

The eCommerce KPIs List You Should Focus On 2021

August 6, 2019 by ContactPigeon in Ecommerce

Key performance indicators, or KPIs, are important for every eCommerce business. That’s because tracking KPIs, or a specific set of indicators, enables companies to measure the progress towards business goals and make effective strategic planning. In this post, we have curated the eCommerce KPIs list that helps you keep a pulse on the health of your business and monitor its’ monthly and daily growth. Table of Contents What are KPIs for ecommerce? What metrics do you find most important for measuring an eCommerce business? What are the best eCommerce KPIs to track monthly? What are the best eCommerce KPIs to

Strong Customer Authentication and eCommerce: How to (properly) prepare your business

Strong customer-authentication for ecommerce

July 24, 2019 by ContactPigeon in Ecommerce

Last year’s implementation of GDPR was not the end of changes in terms of EU regulations influencing the eCommerce landscape. The second Payment Services Directive or (PSD2) is a new EU directive that means changes in the customer verification process for online transactions. These requirements, Strong Customer Authentication for eCommerce, or SCA, go into effect on September 14th, 2019. How ready is your business to implement these new regulations of robust customer authentication? Don’t fret. We’ve created this article to help you prepare your online business to comply with SCA requirements. What is strong customer authentication psd2? PSD2 aims at

The best summer marketing campaigns for eCommerce [2021]

July 12, 2019 by ContactPigeon in Ecommerce

Nowadays, sunny summer days aren’t an obstacle for retail marketers. Shoppers constantly stay “plugged in”, even when relaxing poolside. In this post, we’ve curated 3 ideas of the best summer marketing campaigns to inspire grow your brand’s customer engagement this summer. Summer marketing campaigns we’re loving A unique summer marketing campaign for eCommerce is sure to grab the attention of your audience. Let’s look at our top 3 picks of the best summer marketing campaign examples that have nailed it, and how you can replicate those recipes! Summer marketing campaign #1: Leh Berry: Beat the Heat Why we liked it:

The Marks and Spencer eCommerce Case Study: 3 Growth Lessons for Retailers

July 3, 2019 by ContactPigeon in Brand Stories

The Marks and Spencer eCommerce case study serves as an inspiration to every eCommerce marketer. The old saying: “It’s better late than never,” comes to mind. It’s a tale of failures and comebacks. That’s what makes the Marks and Spencer eCommerce story so interesting. Article Outline: eCommerce 101: Why you need to create a seamless shopping journey The history of a retail giant The Marks and Spencer eCommerce strategy for scaling growth eCommerce growth lessons for every eCommerce Manager Marks and Spencer business stats you should know Breaking news about Marks and Spencer In Conclusion eCommerce 101: Why you need

Omnichannel eCommerce Marketing Guide for Retailers [2021]

June 27, 2019 by ContactPigeon in Marketing Automation

Robust marketers are tapping into the latest omnichannel eCommerce trends to grow retail sales year over year. How can you create an omnichannel eCommerce marketing strategy for your brand? We’ve got you covered. In this post, we’ll go into why omnichannel eCommerce is the future, and how to get started with omnichannel marketing. Table of Content Amazon, again, leads the way What is Omnichannel eCommerce Marketing? Omnichannel vs Multichannel eCommerce Benefits of Omnichannel eCommerce Marketing eCommerce omnichannel trends worldwide 2 great Omnichannel eCommerce examples to get inspired from Designing your Omnichannel Strategy in 2021 An Omnichannel approach is the only

ContactPigeon Wins Superbrands Greece 2019

June 7, 2019 by ContactPigeon in Company & Product News

ContactPigeon is pleased to announce that we have been awarded the prestigious Corporate Superbrands 2018-19. Superbrands is an international institution established in 1995. They are part of the world’s largest independent adjudicator of branding and prides themselves on commissioning independent research to identify each country’s exceptional corporate brands. Participation with Superbrands is by invitation only. Each year, Superbrands selects only the most outstanding companies in their field in each country to participate for the Superbrands Award. They have been rewarding companies in Greece for their commitment to outstanding quality, consistency and creating trustworthy brands since 2005. Consumers and suppliers worldwide look for the

Scaling like GaryVee: 7 Tactics You Can Copy [Success Story]

June 5, 2019 by ContactPigeon in Brand Stories

GaryVee is an entrepreneurial celebrity. He is a rock star and leader of the digital marketing and social media industry. He created and scaled an empire from scratch. The result? An inspirational success story (btw: have you checked out our Zara story?). GaryVee is one of the most influential and motivating business Gurus of all time. However, his story is much more than a young man’s tale of luck. It’s also more than him taking over his father’s small-time wine shop and using digital marketing to skyrocket annual sales from $3M to $60M. Marketers worldwide look to GaryVee for ideas. He’s an inspiration. The biggest lesson he

5 Father’s Day Marketing Ideas for Ecommerce

May 24, 2019 by ContactPigeon in Ecommerce

Father’s Day is celebrated on the third Sunday of June every year. For consumers, this means finding the perfect gift to celebrate the dads in their lives. For eCommerce marketers, dad’s big day is a chance for you to pull out all the stops by implementing an epic, Father’s Day marketing campaign. In this post, we have curated our top 5 picks of effective Father’s Day marketing campaigns to inspire you to create a Father’s Day 2021 campaign that any dad would be proud of. We’ll break each example down to explain why these specific Father’s Day marketing ideas rock

4 Mother’s Day Marketing Campaigns We Loved

May 7, 2019 by ContactPigeon in Ecommerce

Mark your calendar if you haven’t already. On May 12th, we celebrate the moms in our lives on Mother’s Day. For eCommerce retailers, this is a great opportunity to get creative and lure shoppers to your site. How? It starts with developing and implementing an awesome, mobile responsive Mother’s Day marketing campaign, filly-aligned with global industry best practices. Running low on creative ideas? Well, that’s why we have curated top 4 picks of effective Mother’s Day marketing campaigns to get you inspired enough to create the “mother” of all marketing campaigns. We will walk through what makes each of the

How ZARA Dominates the Ecommerce Fashion Industry

April 22, 2019 by ContactPigeon in Brand Stories

When it comes to the high-street fashion brands, Zara dominates the scene. The brand is at the forefront of offering the latest fashion trends, high-quality products and, most importantly to consumers, awesome affordability. So, how did the brand grow from humble beginnings to become the number one fashion retailer in the world — not to mention setting the global standards for success with their Zara eCommerce channel? The story might surprise you… The connection with Zorba the Greek It all started in 1963 when Amancio Ortega opened a dress-making factory, Inditex, in Spain. In 1975, rumor has it that Amancio

16 Eggscellent Easter Marketing Ideas for Retailers

April 18, 2019 by ContactPigeon in Ecommerce

It’s that time of year again where bunnies lay chocolate eggs and eCommerce managers look for inspired marketing ideas to hippity-hop their conversions to new heights. Why is it important for eCommerce marketers to create an “eggscellent” Easter marketing ideas? Simple. Easter has become one of the most profitable retail holidays of the year. But what about retail stores? don’t worry we’ve got some Easter marketing promotion ideas for them as well! When it comes to inspiration for creating your own hoppin’ 2021 Easter marketing campaigns, we’ve got you covered! In this post, we’ll look at the latest consumer trends and

Finding the Right Mailchimp Alternative for Shopify [Transition + Special Offer]

April 3, 2019 by ContactPigeon in Ecommerce

Breaking up isn’t easy. And, if you are using Mailchimp for Shopify, you’ve already learned the news: Mailchimp and Shopify are getting a divorce. The bottom line is that MailChimp will cut off native integration with Shopify as of May 12th, according to a statement they released on March 22nd. For Shopify merchants using Mailchimp, this means that you are left in need of an Mailchimp alternative for Shopify — fast. The good news is that there are more fish in the sea and Mailchimp alternatives for Shopify merchants. Marketers currently using Mailchimp for Shopify now have the perfect opportunity