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Cyber Monday Statistics: 70 Stats Every Retail Executive Should Know

Published: Oct 31, 2022 | Updated: Nov 14, 2022 by ContactPigeon in Ecommerce

Cyber Monday, along with Black Friday, is one of the most anticipated events of the year for retailers and consumers. Cyber Monday takes place the Monday following Thanksgiving and features unbeatable online discounts on numerous products from well-known retailers. Although Cyber Monday has always been popular amongst consumers, it gained notable traction following the pandemic, with a 15% increase in overall online sales from 2019 to 2020. Although brick-and-mortar shopping has come back into our lives and health security limitations have been lifted, online shopping is still a great opportunity for retailers to increase their overall YoY revenue. Having a

The Best Thanksgiving Campaigns We’ve Ever Seen

Published: Oct 27, 2022 | Updated: May 8, 2023 by ContactPigeon in Ecommerce

Thanksgiving is one of the most important business holidays for retailers. According to the Robin Report, retail spending rose by nearly 30% in 2021 during Thanksgiving, Cyber Monday, and Black Friday — fueled by Americans’ desire to celebrate the holiday with their families and a healthy dose of stellar Thanksgiving campaign ideas. That’s why, as the 2022 holiday season approaches, it’s time to review some of the best Thanksgiving marketing campaigns to help you prepare for the season. Table of Contents > Interesting Thanksgiving Marketing Statistics > Thanksgiving Campaign #1: Coca-Cola > Thanksgiving Campaign #2: REI > Thanksgiving Campaign #3:

Screwfix’s Marketing Strategy: The story behind the largest UK Trade Tools & Hardware Retailer

Published: Sep 30, 2022 | Updated: May 2, 2023 by ContactPigeon in Brand Stories

Screwfix started out in 1979 as the Woodscrew Supply Company. Since its origins, it has grown substantially and is now one of the most well-known hardware retailers in the United Kingdom. In 1999, the company was acquired by Kingfisher, PLS, and is part of a network of 1.400 stores. Its growth has stemmed from efforts to build a great workplace culture and a strong marketing strategy. Since 2015, Screwfix has been recognized with multiple awards for its dedication to quality and service as well as its commitment to its employees. But it takes more than quality and a decent workplace

The 26 most important retail KPIs every retailer should monitor

Published: Sep 26, 2022 | Updated: May 2, 2023 by ContactPigeon in Ecommerce

KPIs, or key performance indicators, are a way for companies to track their progress toward a specified goal. As a retailer, recognizing retail trends and the most important KPIs to measure, allows eCommerce professionals to improve current strategies and helps focus on the factors that impact their chances of reaching their intended results. Retail KPIs often include factors like conversion rate, consumer retention, and other metrics that show that a retailer is on its way to increase revenue. Here’s a look at common retail KPIs examples, retail KPIs to monitor, and retail KPI formulas to showcase the importance of monitoring

FMCG Marketing Strategies to Increase YOY Revenue

Published: Sep 12, 2022 | Updated: May 2, 2023 by ContactPigeon in Ecommerce

With recent events like COVID-19 and the restrictions that came along with it, retail marketing on an omnichannel level has become increasingly more important for consumer retention and overall company success. In 2020, online grocery sales saw a 103% year-over-year increase and are projected to account for 10% of the overall market by 2025. Supermarkets must take advantage of FMCG marketing strategies and the omnichannel approach to ensure an increase in their YOY revenue as consumers place value on convenience and access. Table of Contents > What FMCG means > The 4 key FMCG marketing strategies > Other effective supermarket

ALDI’s marketing strategy: The key growth ingredients of the FMCG titan

Published: Aug 29, 2022 | Updated: May 3, 2023 by ContactPigeon in Brand Stories

A giant in the UK’s grocery industry, ALDI prides itself in selling the most economical quality items. Over the past decade, ALDI’s marketing strategy has aimed at aggressive growth globally, trying to ensure everyone has nearby ALDI stores or a nearby ALDI supermarket. This mindset has helped the company become the third-largest grocery brand in Australia and has placed it on track to become the third-largest in the U.S. by the end of 2022. This ALDI case study will dive into ALDI’s marketing strategy and analyze its eCommerce page to help other companies learn about marketing strategies for supermarkets and

14 Back-to-school retail ideas to boost revenue

Published: Aug 1, 2022 | Updated: May 8, 2023 by ContactPigeon in Ecommerce

As summer comes to a close, parents are prepping to send their kids back to school. This event marks one of the largest shopping booms of the year, with parents to be expected to spend $37 billion. In 2021, back-to-school shopping rose by 16% as kids went back to class, and that number is expected to rise even more this year. You can use some of the most creative back-to-school campaign ideas from big retailers, to highlight your fast-moving consumer goods (FMCG) and capture these shoppers. Table of Contents > Back-to-school spending and COVID-19 > Back-to-school marketing ideas for all

The Ocado marketing strategy: How it reached the UK TOP50 retailers list

Published: Jul 26, 2022 | Updated: May 11, 2023 by ContactPigeon in Brand Stories

When Ocado entered the grocery delivery market at the dawn of the millennium, the landscape was quite different. In 2000, the company consisted of three employees in a single room, thinking of how to respond to an emerging trend of consumers shopping online. In the company’s early days, this business model was new, but Ocado’s marketing strategy propelled them to become the U.K.’s largest online grocery platform. The company now makes about 183 deliveries per van per week, providing citizens across the U.K. with groceries and other essentials. But Ocado didn’t grow overnight. They didn’t turn a profit until 2015,

Retail Trends 2022-2023: 101 industry experts share their predictions

Published: Jul 12, 2022 | Updated: May 8, 2023 by ContactPigeon in Ecommerce

Since 2020, the retail industry has been challenged by numerous threats and challenges. At first, it was the pandemic that shook the world, pushing the eCommerce adoption rate to +30% over the 2019 levels and fiercely switching the purchase behavior of consumers across the world. In 2022 and as the world tried to normalize its pace, the Ukrainian War, the energy crisis, and inflation shook the world, with 52% of the consumers claiming that the rising costs affect their ability to purchase goods, according to EY. The retail industry has been adapting to a new reality so we expect to

50 Father’s Day Statistics No Retailer Should Miss

Published: Jun 17, 2022 | Updated: May 24, 2023 by ContactPigeon in Ecommerce

In the post-COVID-19 era, businesses are becoming more data-driven, and one of the most profitable days of the year is just around the corner: Father’s Day. This year, the big day is June 19th which means that you have no time to waste. So we compiled a list of Father’s Day statistics every retailer should know to get you properly prepared and give you a taste of what your consumers need this year. These statistics will provide insights that can help eCommerce professionals, retailers and marketers make smarter business decisions, gear up, and earn a portion of the billions of

Retail Events (EU): Which to Attend and How to Take the Maximum Value Out of Them

Published: Jun 8, 2022 | Updated: May 8, 2023 by ContactPigeon in Ecommerce

Now that in-person shopping is resuming, the growth of the eCommerce industry may have slowed down to 12.2 percent in 2022 (vs 16.3 percent in 2021) according to eMarketer, but social and business gatherings are returning more robust than ever. With global events driving an uncertain market, 2022 is a great year to start or resume attending retail events. Conferences are the lifelines of interpersonal connections, as you will be able to gain insight from industry insiders and get a handle on the latest retail trends. This article will cover some of the top retail events in Europe to help

Shoptalk 2023 Europe: How to get properly prepared for the famous retail event

Published: Jun 3, 2022 | Updated: May 8, 2023 by ContactPigeon in Ecommerce

After so many changes these past few years, now that physical events are back on track, the need to stay connected and updated with the latest trends increases day by day. Luckily, contrary to 2020 and 2021, 2023 is a year full of interesting and useful business conferences for any eCommerce specialist or executive. This article will focus on one of the biggest events in the retail industry, Shoptalk 2023, which within only a few years has evolved into one of the top retail shows in the US. Best Part? This year it comes to Europe as well. So, without

Sainsbury’s Marketing Strategy: Becoming the Second-Largest Supermarket Chain in the UK

Published: May 24, 2022 | Updated: May 2, 2023 by ContactPigeon in Brand Stories

The name “Sainsbury’s” is familiar to people across all demographics and age groups in terms of quality and affordable grocery shopping in the United Kingdom. Rising from humble origins in the 19th Century, Sainsbury’s long-term growth remains one of the biggest success stories in the UK business world. It is the second-largest supermarket chain in the entire United Kingdom, overseeing more than 1,400 locations found all across the country, employing 117,000 workers, and holding 16% of the total supermarket sector. Given the company’s success, any business manager seeking to expand his or her operations would benefit from an in-depth look

ContactPigeon partners with Athens University of Economics and Business (AUEB) for the second year in a row

Published: May 17, 2022 by ContactPigeon in Company & Product News

After last year’s successful collaboration between ContactPigeon and the Athens University of Economics and Business, the two organizations renewed their partnership for 2022. During the spring semester, the esteemed faculty of AUEB welcomed the Pigeons into their classrooms once again as our omnichannel customer engagement platform remains in the curriculum of the Marketing and Communications Department for the second year in a row. Students had the opportunity to explore our platform and use advanced marketing automation tools in their digital campaigns during the Digital Content & Omni-channel Marketing course. Table of Contents > AUEB & ContactPigeon: Educating the students to

The 30 Most Important Customer Engagement Metrics You Should Track in Retail

Published: Apr 21, 2022 | Updated: May 8, 2023 by ContactPigeon in Ecommerce

The retail business takes place where your customers are. They’re on social media, on mobile apps, and everywhere else you can imagine. But unfortunately, none of this matters if you can’t compete with other retailers in today’s omnichannel environment. That’s why 85% of marketing executives expect customer engagement metrics to be critical in choosing the right marketing strategies for their brand in 2022. Additionally, don’t forget that in order to properly monitor your marketing efforts and define your next steps, you have to set clear and measurable goals. Therefore, we gathered the most important metrics and comprised a detailed guide

The 50 most important Mother’s Day statistics for retailers

Published: Apr 15, 2022 | Updated: May 2, 2023 by ContactPigeon in Ecommerce

When most business leaders picture major holidays, they focus on Christmas, Easter, and Valentine’s Day. These are all important events, of course, but there’s no denying the impact of Mother’s Day on the retail sector. Whether purchased from adoring children or with a sense of obligation, Mother’s Day gifts and cards represent a clear priority for most consumers in the UK and US. Retailers that capitalize on this opportunity can see immense boosts in both online and in-person sales during the spring, not to mention enhanced engagement long after Mother’s Day has come and gone. In this article, we reveal

ASDA’s marketing strategy: How the British supermarket chain reached the top

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Published: Apr 11, 2022 | Updated: May 2, 2023 by ContactPigeon in Brand Stories

ASDA is one of the largest and most famous retailers in the UK. Currently, it serves more than 18 million customers every week across its 600 stores. The British empire leverages machine learning, an omnichannel approach to retail, and now-iconic lines to meet emerging needs. In other words, the ASDA marketing strategy includes many cool tricks that can make a company stand out and get a competitive edge. Resuming our favorite case studies and brand stories, the purpose of this detailed analysis is to benefit other retail businesses with both inspirational and instructive marketing gems. So without further ado, let’s

The 16 Best Easter Campaigns of All Time

Published: Mar 30, 2022 | Updated: May 16, 2023 by ContactPigeon in Ecommerce

Retailers and growth marketers alike need to be completely aligned with the pulse of the market, if they wish to succeed and implement marketing strategies that stand out. In 2021, estimates showed immense growth in Easter spending for the retail sector. In the UK alone, the Easter shopping celebrations reached the astronomical amount of 1.22 billion GBP. These numbers indicate that, after many hardships, consumer habits are finally back to normal in the post-Covid-19 era. The holidays are always a profitable time for the retail and eCommerce sector and the best “hack” to craft a successful campaign is to get

8 Proven Easter Promotion Ideas for eCommerce

Published: Mar 28, 2022 | Updated: May 16, 2023 by ContactPigeon in Ecommerce

Modern eCommerce specialists drive a significant share of their sales during the holiday season. November and December, in particular, are huge months that produce major profits. That being said, opportunities abound throughout the remainder of the year. Easter ideas for business, in particular, promise to drive huge revenues if they’re creative and tailored to your unique customer base. The value of Easter promotions is simple: Consumption for this beloved spring holiday goes far beyond eggs and candy alone. Research from the National Confectioners Association reveals that 87% of parents buy or create Easter baskets, with 73% adding non-edible items such

Martech Trends 2022: 48 industry experts share their insights

Published: Mar 24, 2022 | Updated: Apr 14, 2023 by ContactPigeon in Ecommerce

The last couple of years has been at least challenging for most industries around the world. The pandemic’s impact has caused fundamental shifts in consumers’ behavior and brands’ strategy, decision-making, and mentality. For sure this forced companies across all industries and sizes, to adapt or even pivot, in order to survive the market changes but also the cybersecurity challenges the pandemic brought. But although Google recorded a +30% YoY growth in eCommerce sales in 2021, the World Bank predicts global growth to “decelerate markedly” from 5.5% in 2021 to 4.1% in 2022, due to factors such as the rise in inflation, debt, and income inequality.