Phygital Retail: What It Is and What You Need to Know
Although eCommerce is still strong, accounting for 21% of all retail sales in 2022, today’s shopper seeks an omnichannel experience. Many customers love the convenience of online shopping but also want the perks of an in-person experience, such...
CMO Dashboard: KPIs, Key Components & Examples for the Perfect Template
In the digital marketing age, a Chief Marketing Officer (CMO) juggles multiple tasks, tracking many marketing channels and outreach efforts. A CMO dashboard is valuable for monitoring dozens of campaigns across platforms and other crucial...
Tommy Hilfiger Marketing Strategy: How the Fashion Retailer Evolved Into a Lifestyle Brand
Founded in 1985, the Tommy Hilfiger name has been associated with the preppy lifestyle for almost four decades all over the globe, and, of course, this wasn’t by chance. What started as a line of men’s clothing has now grown into one of the...
Gartner Trends 2023: How a Retailer Can Turn Them Into Growth
With 2.64 billion people shopping online, retailers need technology to deliver an omnichannel retail experience. Gartner’s strategic technology trends give retailers insights into technologies that can help them achieve their yearly goals, from...
ContactPigeon’s Donation Project is Spreading Joy to the Children!
Every year, the Pigeons always aim to do something special for both our clients and the community. This time, we embarked on a significant project that was out of the ordinary. By combining our love for Christmas with our expertise in eCommerce...
Retail Week Live 2024: Why You Should Not Miss It
To succeed in eCommerce and the retail industry, business owners need to stay on top of consumer trends, keeping an eye on the industry’s pulse. In the UK, there is no better way to do so than by attending Retail Week Live 2023 from March 28-29...
Argos Marketing Strategy: How the UK Catalog Retailer Nailed Omnichannel
Founded in 1972, Argos is a UK catalog retailer serving the United Kingdom and Ireland through multiple shopping channels. In its 50-year history, the store has undergone many changes and now serves as a popular shopping destination with over 130...
Fashion Retailers: Omnichannel Marketing Ideas and Challenges
Fashion retailers heading into 2023 will turn more and more to omnichannel marketing. That’s because omnichannel marketing combines traditional offline methods with digital ones, such as email campaigns and social media, to create an...
eCommerce Dashboard: KPIs, Key Components, and Examples for the Perfect Template
An eCommerce dashboard is essential for retail brands looking to optimize their operations and make data-driven decisions. By providing an in-depth view of decisive metrics and KPIs, the dashboard helps businesses stay ahead of the curve and make...
The Omnichannel Chatbot Revolution: 18 Key Benefits for Any eCommerce Business
Using an omnichannel chatbot to tackle customer service and improve the shopping experience has proven a very efficient strategy and a must-have best practice since there are many benefits that a chatbot can deliver to an eCommerce business. In...
28 Brilliant Omnichannel Marketing Examples by Famous Retailers
Most businesses need a comprehensive online presence to remain competitive in their given market. Even before the COVID-19 pandemic, online shopping was significant, but during the pandemic, there has been a surge that encouraged businesses to be...
How Retail Business Intelligence Can Redefine Customer Experience
Retail business intelligence (BI) has revolutionized the retail industry, allowing retailers to make intelligent and profitable decisions, based on data insights that used to be unavailable only a decade ago. Business intelligence has been very...
The 12 Key Omnichannel Retail Trends of 2024
Research shows that 90% of customers expect brands to have an online presence, even though 81% of shoppers in the US are comfortable in brick-and-mortar stores again. Despite the post-Covid shopping habits, keeping the shopping experience...
Cyber Monday Statistics: 100+ Stats Every Retail Executive Should Know
Cyber Monday, along with Black Friday, is one of the most anticipated events of the year for retailers and consumers. Cyber Monday takes place the Monday following Thanksgiving and features unbeatable online discounts on numerous products from...
The Best Thanksgiving Campaigns We’ve Ever Seen
Thanksgiving is one of the most important business holidays for retailers. According to the Robin Report, retail spending rose by nearly 30% in 2021 during Thanksgiving, Cyber Monday, and Black Friday — fueled by Americans’ desire to celebrate...
Retail Trends 2022-2024: 101 industry experts share their predictions
Since 2020, the retail industry has been challenged by numerous threats and challenges. At first, it was the pandemic that shook the world, pushing the eCommerce adoption rate to +30% over the 2019 levels and fiercely switching the purchase...
50 Father’s Day Statistics No Retailer Should Miss
In the post-COVID-19 era, businesses are becoming more data-driven, and one of the most profitable days of the year is just around the corner: Father’s Day. This year, the big day is June 19th which means that you have no time to waste. So...
Retail Events (EU): Which to Attend and How to Take the Maximum Value Out of Them
Now that in-person shopping is resuming, the growth of the eCommerce industry may have slowed down to 12.2 percent in 2022 (vs 16.3 percent in 2021) according to eMarketer, but social and business gatherings are returning more robust than ever...
Shoptalk 2024 Europe: How to get properly prepared for the famous retail event
After so many changes these past few years, now that physical events are back on track, the need to stay connected and updated with the latest trends increases day by day. Luckily, contrary to 2020 and 2021, 2023 is a year full of interesting and...
ContactPigeon partners with Athens University of Economics and Business (AUEB) for the second year in a row
After last year’s successful collaboration between ContactPigeon and the Athens University of Economics and Business, the two organizations renewed their partnership for 2022. During the spring semester, the esteemed faculty of AUEB welcomed the...