Ecommerce Archives - Page 10 of 14 - ContactPigeon

210+ Fairytale-ish Christmas Email Subject Lines for the Holidays

Published: Nov 20, 2018 | Updated: Feb 1, 2024 by ContactPigeon in Ecommerce

The holiday season has arrived and children are listening for the jingling bells of Santa’s sleigh as Christmas is fast approaching, even being restricted at their homes due to the crisis[delete this]. Storefronts and display windows will not remain empty this year, as we are not expecting to see any more lockdowns this holiday. However, to be on the cutting edge, brands and eCommerce marketers need to finetune their holiday marketing campaigns more than ever before. Christmas continues to be the most profitable holiday for the eCommerce industry. During the 2023 holiday season, Christmas sales in the US are forecasted

Top 6 Ecommerce Trends to Watch in 2019

Published: Nov 9, 2018 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Ecommerce trends have an undeniable growing influence on shoppers and retail sales. In fact, figures for the most up-to-date eCommerce trends show that eCommerce influences as much as 56% of in-store purchases, while eCommerce itself represents almost 10% of U.S. retail sales. These stats illuminate a promising future for eCommerce, showing a positive upwards trend with an average annual increase of 15%. The bottom line is that eCommerce is not only here to stay but also a driving factor of retail growth. It plays a crucial role in how your customers interact with your brand now and in the future. As an online retailer,

19 Black Friday Ecommerce Tips & Hacks to Skyrocket Your Sales

Published: Oct 31, 2018 | Updated: Aug 1, 2024 by Joyce Qian in Ecommerce

As Black Friday 2023 approaches, online businesses must hone their strategies to capitalize on this substantial shopping event. The essence lies in embracing the latest eCommerce hacks and understanding evolving consumer behaviors. Historical data underscores the stakes: Black Friday 2020 saw $188.2 billion in spending, and despite economic challenges, Black Friday 2021 garnered $14.04 billion in online sales. The upward trajectory continued in 2022, with a 2.3% increase in online sales amounting to $9.2 billion. The preference for online shopping is growing, with 2021 data showing 38.1% opted for online shopping over in-store, a trend poised to rise. Mobile transactions,

Black Friday eCommerce Wiki for retail professionals

Published: Oct 29, 2018 | Updated: Aug 5, 2024 by Joyce Qian in Ecommerce

Black Friday, the retail industry’s annual shopping extravaganza, is a crucial period for eCommerce success. For C-level executives, understanding the key terms, strategies, and metrics associated with Black Friday is essential for navigating this high-stakes period. This comprehensive wiki guide serves as a primer, demystifying the Black Friday landscape and equipping executives with the knowledge needed to make informed decisions and maximize their eCommerce performance during this critical time. A Abandoned Cart: An online shopping cart with items left unpurchased. Black Friday strategies often include targeted emails to recover these sales. A/B Testing: Comparing two versions of a webpage or

Email List Segmentation Best Practices for Ecommerce [2024 updated]

eCommerce Segmentation Best Practices 2018

Published: Oct 22, 2018 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

Email marketing is a reliable and effective marketing tool that eCommerce companies rely on to grow their business, however, without utilizing segmentation to help your company send more relevant and successful marketing campaigns, you are missing out. This email list segmentation best practices 2023 guide aim to help email marketers to create better newsletters to the intended audience segments. In previous articles, we’ve discussed the benefits of list segmentation sufficiently. We cannot emphasize enough the reasons why segmentation is a vital element of your marketing campaign, as it allows you to split up your potential customers by grouping them together according to

[Infographic] Email Marketing: Realize the ROI & Improve Bottom Line

Published: Oct 15, 2018 | Updated: Aug 30, 2019 by Guest Contributor in Ecommerce

Email marketing has come a long way since AOL laid the foundations for what Is now one of the most ubiquitous forms of communication back in 1999. Although email hasn’t changed too much since it’s initial conception, it continues to evolve. Today, global email users amount to virtually half the entire planets population. Although this may not be fully accurate considering users have duplicate accounts, this figure is expected to grow steadily. (Statista, 2018). It is a common misconception that email is dying out and being replaced by social media. This couldn’t be farther from the truth. Email isn’t going

6 Free Email Marketing Tools for High Performing Newsletters

Published: Oct 11, 2018 | Updated: Nov 27, 2019 by ContactPigeon in Ecommerce

Email marketing continues to be one of the key communication and marketing channels between brands, business, and customers, and creating an optimized email marketing campaign has never been easier due to all of the free email marketing tools available. How many businesses are using email marketing to reach their customers? A recent survey conductled by The Manifest consisting of digital marketers working for U.S. companies — 73 percent working for B2C companies, and 27 percent for B2B companies — showed that 32% of businesses are sending out emails on a daily basis, while 41% are doing so weekly. With that volume, you

The Best of the Best Product Pages [2024 updated]

Published: Aug 23, 2018 | Updated: Aug 9, 2024 by ContactPigeon in Ecommerce

Your company’s landing page is its first impression. It determines what potential customers see first, whether they click around to see more and possibly make a purchase, maybe even whether they sign up to your email list to receive regular updates. For eCommerce businesses. the first impression visitors have of your brand is often the product pages. Like all first impressions, it’s vital that your landing page makes a good one, especially in today’s crowded eCommerce marketplace. What exactly goes into some of the best product pages on the web? So although there are some great eCommerce resources and articles about optimizing a product

90+ Summer Marketing Ideas to Heat Up Your Sales [2024]

Published: Jul 3, 2018 | Updated: Jun 28, 2024 by ContactPigeon in Ecommerce

As retailers, marketers, and eCommerce professionals, you’re likely swamped with tasks such as managing Consent mode v2 and backing up data in Google Analytics Universal. However, with summer historically being a slower sales period, staying productive and effective is crucial. The good news is that shoppers are eager to start their summer shopping, with 56% beginning as early as May or June. Furthermore, 51% of shoppers indicate that a sale can significantly motivate purchases. Recognizing these latest trends, the purpose of this article is to provide over 90 innovative summer marketing ideas, complete with actionable prompts and a handy checklist,

16 Super (Daddy) Cool Father’s Day Email Subject Lines for eCommerce

Published: May 29, 2018 | Updated: May 24, 2023 by ContactPigeon in Ecommerce

Father’s Day email subject lines, plus campaign ideas to skyrocket your eShop sales Father’s Day is just around the corner. For reasons unknown, Father’s Day is often a neglected holiday when compared to the hype that Mother’s Day receives. For eCommerce marketer, ignoring the impact of the holiday on your businesses may prove to be a costly mistake. According to National Retail Federation surveys, 33% of the consumer plans to purchase Father’s Day gifts online. At the same time, Father’s Day spending is expected to reach an all-time high in the USA at $20B in 2022, nearly doubling from the

Best Checkout Pages in eCommerce [2024 Edition]

Published: May 10, 2018 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

Attaining the best eCommerce checkout is not a one and done deal. Achieving the best checkout pages requires testing and optimization to hit your desired conversion rates and ensure your customers complete their transactions. Some eCommerce businesses excel at check out pages while others overlook the functionality of this all-importance page. Many e-shops focus instead on the front-end by creating an attractive and functional interface with engaging site experience. But if you can’t close the deal, all that design work is for naught. Competition for eCommerce is increasingly global, and if you’re not constantly testing and refining the checkout pages,

200+ Mother’s Day Subject Lines for Retailers: Best ideas per niche [2024]

Published: May 8, 2018 | Updated: Mar 11, 2024 by ContactPigeon in Ecommerce

2024 Updated! We added even more inspiring Mother’s Day email subject lines for you to pick from. Enjoy! Mother’s Day is a holiday celebrated across the world. It also happens to be the 3rd largest retail holiday in the US since more than 2/3 of consumers celebrate it: the latest data showed that last year, the total spending around this holiday surpassed $28 Billion! For eCommerce retailers, this is one occasion not to be missed, and every brand ought to craft its Mother’s Day strategy by testing and implementing retail best practices to maximize results. If you are still refining

May 4th Marketing Ideas to Rocket eCommerce Conversions

Published: May 3, 2018 | Updated: May 4, 2023 by Joyce Qian in Ecommerce

For the millions of Star War fans across the world, May 4th is a special day. The fanbase has elected this day as Star Wars Day for the pun on the franchise’s now legendary catchphrase “May the Fourth be with you”. As our tribute to this day, we channeled some Jedi wisdom to come up with four May 4th marketing ideas to give your eCommerce results a boost. May 4th Marketing Ideas for Your eCommerce Store All of the ideas can be implemented any time, but you can opt to maximize the effect by implementing it with a touch of Star

5 Advanced Mother’s Day Marketing Ideas for eCommerce

Published: Apr 24, 2018 | Updated: May 8, 2023 by Joyce Qian in Ecommerce

On Mother’s Day, we celebrate the Moms in our lives. For eCommerce marketers, this is a holiday not to be missed. Mother’s Day is the 3rd biggest retail holiday, after Black Friday / Christmas and Valentine’s Day. Spending on Mother’s Day has risen, even in 2020, with total revenue reaching almost $27B in the United States alone. Additionally, despite the social distancing, the lockdowns, and the overall effects of COVID-19, consumers are expected to spend $8 more than in 2020. With this enormous market of anticipated spending, how to stand out against the competition and appeal to your target audiences

7 Must-Have eCommerce Follow Up Emails Every eShop Needs

Published: Apr 17, 2018 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Follow up emails are a must-do in the digital age whether you’re selling via cold contact, pursuing a job, following up with a prospect or existing customer. In eCommerce, follow up emails are essential for customer activation, retention, and repeat business. Sending effective follow up communications after key actions by customers is essential because it shows you’re listening and catering to their needs. From abandoned shopping carts, to customer reviews, and even complaints, any time a customer interacts with your eShop, reaching out promptly to them is critical to keep the dialog going. This will drives transactions and, ultimately, satisfaction. In this article,

12 Marketing Tips to Increase Your eCommerce Sales Fast

12 Marketing Tips to Increase eCommerce Sales

Published: Apr 11, 2018 | Updated: Aug 30, 2019 by Guest Contributor in Ecommerce

The purpose of marketing is to increase your sales & awareness. For marketing to work you’ll need a strategy that combines a variety of different marketing actions, that together will successfully bring you your desired results – growing your eCommerce sales. When talking about eCommerce, there are some really easy to implement marketing actions. These actions, together, can help you boost your sales and increase the awareness of both, your products and your brand. These actions are really easy and fast to conduct, so keep reading and prepare yourself for a great success! Generate Trust on Your Site Even if

Email Deliverability Best Practices in 2024

Published: Mar 29, 2018 | Updated: Jul 30, 2024 by ContactPigeon in Ecommerce

The invention of email is undeniably one of the most noteworthy innovations in the history of business communications, allowing companies from anywhere in the world to reach out to potential customers at little to no cost. But the meteoric rise of email created some real pitfalls that may not be readily apparent to the average user. In a previous post, we covered 5 simple email deliverability best practices while in this post, we discuss this sole key metric defining the success of email marketing with an updated list of email deliverability best practices for 2023. What is Email Deliverability? One

3+2 EGGciting Easter Email Templates

Published: Mar 21, 2018 | Updated: Apr 4, 2022 by ContactPigeon in Ecommerce

Spring is officially here in the northern hemisphere, and that means Easter is not too far along the way. For many retailers, Easter campaign plannings are well underway with many egg-citing spring promotions. For those marketers who are still brainstorming ideas, we have prepared a number of fun spring and Easter email templates ready for your use. After logging into your ContactPigeon account, simply customize the template and hit send to kick off the Easter spirit? Happy Easter Email Templates for eCommerce 1. Easter Bunny Sketch A sketch of cartoon bunny in pastel colors brings out all the childhood charm associated with

Category: Ecommerce