6 Free Email Marketing Tools for High Performing Newsletters

Free email marketing tools

Email marketing continues to be one of the key communication and marketing channels between brands, business, and customers, and creating an optimized email marketing campaign has never been easier due to all of the free email marketing tools available. How many businesses are using email marketing to reach their customers? A recent survey conductled by The Manifest consisting of digital marketers working for U.S. companies — 73 percent working for B2C companies, and 27 percent for B2B companies — showed that 32% of businesses are sending out emails on a daily basis, while 41% are doing so weekly. With that volume, you

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The Best of the Best Product Pages [2024 updated]

Ecommerce best product pages 2018

Your company’s landing page is its first impression. It determines what potential customers see first, whether they click around to see more and possibly make a purchase, maybe even whether they sign up to your email list to receive regular updates. For eCommerce businesses. the first impression visitors have of your brand is often the product pages. Like all first impressions, it’s vital that your landing page makes a good one, especially in today’s crowded eCommerce marketplace. What exactly goes into some of the best product pages on the web? So although there are some great eCommerce resources and articles about optimizing a product

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90+ Summer Marketing Ideas to Heat Up Your Sales [2024]

Summer Marketing Ideas

As retailers, marketers, and eCommerce professionals, you’re likely swamped with tasks such as managing Consent mode v2 and backing up data in Google Analytics Universal. However, with summer historically being a slower sales period, staying productive and effective is crucial. The good news is that shoppers are eager to start their summer shopping, with 56% beginning as early as May or June. Furthermore, 51% of shoppers indicate that a sale can significantly motivate purchases. Recognizing these latest trends, the purpose of this article is to provide over 90 innovative summer marketing ideas, complete with actionable prompts and a handy checklist,

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16 Super (Daddy) Cool Father’s Day Email Subject Lines for eCommerce

Fathers Day Email Subject Lines for eCommerce

Father’s Day email subject lines, plus campaign ideas to skyrocket your eShop sales Father’s Day is just around the corner. For reasons unknown, Father’s Day is often a neglected holiday when compared to the hype that Mother’s Day receives. For eCommerce marketer, ignoring the impact of the holiday on your businesses may prove to be a costly mistake. According to National Retail Federation surveys, 33% of the consumer plans to purchase Father’s Day gifts online. At the same time, Father’s Day spending is expected to reach an all-time high in the USA at $20B in 2022, nearly doubling from the

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Best Checkout Pages in eCommerce [2024 Edition]

Best Checkout Pages in 2018 eCommerce

Attaining the best eCommerce checkout is not a one and done deal. Achieving the best checkout pages requires testing and optimization to hit your desired conversion rates and ensure your customers complete their transactions. Some eCommerce businesses excel at check out pages while others overlook the functionality of this all-importance page. Many e-shops focus instead on the front-end by creating an attractive and functional interface with engaging site experience. But if you can’t close the deal, all that design work is for naught. Competition for eCommerce is increasingly global, and if you’re not constantly testing and refining the checkout pages,

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200+ Mother’s Day Subject Lines for Retailers: Best ideas per niche [2024]

Mother's Day subject lines

2024 Updated! We added even more inspiring Mother’s Day email subject lines for you to pick from. Enjoy! Mother’s Day is a holiday celebrated across the world. It also happens to be the 3rd largest retail holiday in the US since more than 2/3 of consumers celebrate it: the latest data showed that last year, the total spending around this holiday surpassed $28 Billion! For eCommerce retailers, this is one occasion not to be missed, and every brand ought to craft its Mother’s Day strategy by testing and implementing retail best practices to maximize results. If you are still refining

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May 4th Marketing Ideas to Rocket eCommerce Conversions

May 4th Marketing Ideas for eCommerce

For the millions of Star War fans across the world, May 4th is a special day. The fanbase has elected this day as Star Wars Day for the pun on the franchise’s now legendary catchphrase “May the Fourth be with you”. As our tribute to this day, we channeled some Jedi wisdom to come up with four May 4th marketing ideas to give your eCommerce results a boost. May 4th Marketing Ideas for Your eCommerce Store All of the ideas can be implemented any time, but you can opt to maximize the effect by implementing it with a touch of Star

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5 Advanced Mother’s Day Marketing Ideas for eCommerce

Mother's Day Marketing Ideas

On Mother’s Day, we celebrate the Moms in our lives. For eCommerce marketers, this is a holiday not to be missed. Mother’s Day is the 3rd biggest retail holiday, after Black Friday / Christmas and Valentine’s Day. Spending on Mother’s Day has risen, even in 2020, with total revenue reaching almost $27B in the United States alone. Additionally, despite the social distancing, the lockdowns, and the overall effects of COVID-19, consumers are expected to spend $8 more than in 2020. With this enormous market of anticipated spending, how to stand out against the competition and appeal to your target audiences

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7 Must-Have eCommerce Follow Up Emails Every eShop Needs

eCommerce Follow Up Emails

Follow up emails are a must-do in the digital age whether you’re selling via cold contact, pursuing a job, following up with a prospect or existing customer. In eCommerce, follow up emails are essential for customer activation, retention, and repeat business. Sending effective follow up communications after key actions by customers is essential because it shows you’re listening and catering to their needs. From abandoned shopping carts, to customer reviews, and even complaints, any time a customer interacts with your eShop, reaching out promptly to them is critical to keep the dialog going. This will drives transactions and, ultimately, satisfaction. In this article,

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The GDPR FAQ: Answers for Upcoming Changes

GDPR FAQ

Anytime a sweeping new law goes into effect throughout the European Union; there will be questions and concern regarding who the law applies to and how it is to be implemented. When the subject matter is something as timely and politically volatile as consumer data protection requirements, the level of overall anxiety rises considerably. That’s why we are putting together the GDPR FAQ. Here are the answers to questions most people are asking about the GDPR. The GDPR FAQ: All the questions that baffle you GDPR FAQ 1. What is GDPR? Answer: GDPR, which stands for General Data Protection Regulation, is

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12 Marketing Tips to Increase Your eCommerce Sales Fast

12 Marketing Tips to Increase eCommerce Sales

The purpose of marketing is to increase your sales & awareness. For marketing to work you’ll need a strategy that combines a variety of different marketing actions, that together will successfully bring you your desired results – growing your eCommerce sales. When talking about eCommerce, there are some really easy to implement marketing actions. These actions, together, can help you boost your sales and increase the awareness of both, your products and your brand. These actions are really easy and fast to conduct, so keep reading and prepare yourself for a great success! Generate Trust on Your Site Even if

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Email Deliverability Best Practices in 2024

Email Deliverability Best Practices

The invention of email is undeniably one of the most noteworthy innovations in the history of business communications, allowing companies from anywhere in the world to reach out to potential customers at little to no cost. But the meteoric rise of email created some real pitfalls that may not be readily apparent to the average user. In a previous post, we covered 5 simple email deliverability best practices while in this post, we discuss this sole key metric defining the success of email marketing with an updated list of email deliverability best practices for 2023. What is Email Deliverability? One

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The Complete GDPR eCommerce Checklist

The GDPR eCommerce Checklist

The most important and sweeping change in digital privacy regulation in the world will come into effect on May 25th of this year in the EU. We’ve already published a GDPR FAQ to help you understand it but we also decided to also release a GPDR eCommerce checklist to get your back covered. The EU General Data Protection Regulation (GDPR for short) is transforming the way we treat digital data and affecting practically any website or organization that collects, stores and uses customer data. This includes a majority of eCommerce stores, as GDPR applies not only to European organizations but to

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3+2 EGGciting Easter Email Templates

Exciting Easter Email Templates

Spring is officially here in the northern hemisphere, and that means Easter is not too far along the way. For many retailers, Easter campaign plannings are well underway with many egg-citing spring promotions. For those marketers who are still brainstorming ideas, we have prepared a number of fun spring and Easter email templates ready for your use. After logging into your ContactPigeon account, simply customize the template and hit send to kick off the Easter spirit? Happy Easter Email Templates for eCommerce 1. Easter Bunny Sketch A sketch of cartoon bunny in pastel colors brings out all the childhood charm associated with

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What You Need To Do To Your Shopify Store To Upgrade It For 2018

Upgrade your Shopify Store for 2018

As a Shopify store owner, your work is never done. An online store is a work-in-progress, requiring regular tweaks and upgrades to keep up-to-date and offer your customers a fast, user-friendly shopping experience. So what can you do to upgrade your Shopify store for 2018 and start the year as you mean to go on? For a little inspiration, check out The Best of the Best Shopify Stores of 2017. Make it personalized and interactive It’s no secret that today, most people have little time and low attention spans. It’s not entirely our fault, after all, society has designed a system

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8 Ways to Use Chrome Notifications to Boost Shopify Store Conversion Rates

Chrome Notifications for Shopify

As a Shopify store owner, have you ever found yourself in a position where you receive a healthy amount of traffic to your eCommerce platform, yet still suffer from low conversion rates when it comes to following up on initial visitor interest in your store and registering those all-important final sales? If so, Chrome Notifications may be just the ticket to give your conversion a little boost. What are Chrome Notifications? Google has provided an effective tool to bring otherwise lost customers back and boost your sales totals in the form of “Chrome Notifications.” Simply put, a Chrome Notification is

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150 Out-of-the Box Easter Subject Lines to Crack Your Email Marketing [2024 updated]

12 Easter Subject Lines

2023 Update: We added even more subject lines to nail your Easter email campaigns! Find them near the bottom of the article! Spring is in the air (or for some regions fast approaching)! Along with the budding greens and blooming flowers, marketers everywhere are planning a host of exciting new marketing ideas for the season. One of the biggest occasions in Spring is Easter. In 2017, Americans spent $18.4 billion at Easter while in 2018 and 2019 the total consumer spending was stabilised near 18.2 billion US dollars, according to Statista. Across the pond, British consumers planned to spend an average of

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27 Top eCommerce Checkout Tips for 2024

eCommerce Checkout Tips

For your business to succeed online, the need for top-notch eCommerce checkout practices cannot be overstated. But establishing your systems is just the beginning. Since eCommerce is continually evolving, last year’s state-of-the-art techniques may be hopelessly outdated today. To maximize the efficiency of your eCommerce checkout, you should always be optimizing and experimenting with new methods and tactics. This helps you to stay on top of the eCommerce game and in front of your competitors. Whether if your shop is built on Shopify, BigCommerce, WooCommerce, Magento or any other platform, here are the 28 practical eCommerce checkout tips to ensure

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Mastering The Abandoned Cart Recovery Process

eCommerce Abandoned Cart Recovery Process

Abandoned shopping carts hold trillions in unspent dollars. How can online retailers stop losing these customers right before they make the final click? It all comes down to mastering the abandoned cart recovery process. Table of Content Introduction A Guide to Mastering the Abandon Cart Recovery Process 7 Steps to Abandon Cart Recovery Conclusion The Pain E-commerce began as a buying experience, rather than a browsing one. In those early days, retailers were afraid to lose emotionally driven impulse purchases. Internet shoppers were asking for tailored merchandise at cut-rate prices and skipping the sales bins, end caps, and displays. But

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Valentine’s Day Infographic: Email Marketing & eCommerce Insights

Valentine's Day Infographic

Valentine’s Day has become more than just a western holiday celebrating love and romance, but an international holiday with substantial commercial success. As a holiday, it has achieved the commercial status that’s only surpassed by Black Friday and Christmas. According to National Retail Federation estimate, the average American would spend $136.57 this year celebrating Valentine’s Day, with an overall estimate at $18.2B in retail spend for 2018. Here at ContactPigeon, we are also curious to find out how the last Valentine’s Day fared for our eCommerce customers1. Here are the key findings from 2018 Valentine’s Day infographic on the email marketing and eCommerce data.

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