Monetizing Retail Customer Analytics: 10 Actionable Best Practices

retail customer analytics
Published: Mar 22, 2024 by George Mirotsos in Ecommerce

In today’s dynamic retail landscape, understanding customer behavior is no longer a luxury, it’s a necessity. The pressure to deliver targeted messaging and product recommendations is undeniable. According to GlobeNewswire, the Retail Analytics Market Size is projected to reach USD 40.4 Billion by 2032. This significant growth indicates a rising demand for solutions that unlock customer insights. This is where retail customer analytics comes in. By systematically analyzing customer data across touchpoints, retailers can gain a comprehensive view of purchasing patterns and unlock a wealth of opportunities for optimization and growth. Through advanced analytics and algorithms, retailers can uncover hidden

Continue reading

The Anatomy of The Perfect Campaign Performance Dashboard

campaign-performance-dashboard
Published: Jun 23, 2023 by ContactPigeon in Ecommerce

An omnichannel marketing strategy is a must in today’s marketplace. But with the volume of marketing channels, business owners need data to make clever decisions. Using a campaign performance dashboard offers valuable insights into each campaign so business owners can leverage that to change their marketing strategy for increased success. With this information, a business owner can allocate resources to their most successful marketing channels and refine their messaging with each new campaign to best resonate with their target audience. A campaign performance dashboard presents valuable metrics in one location, saving time spent sifting through multiple analytics reports. It is

Continue reading

CMO Dashboard: KPIs, Key Components & Examples for the Perfect Template

cmo dashboard
Published: Apr 20, 2023 | Updated: May 16, 2023 by ContactPigeon in Ecommerce

In the digital marketing age, a Chief Marketing Officer (CMO) juggles multiple tasks, tracking many marketing channels and outreach efforts. A CMO dashboard is valuable for monitoring dozens of campaigns across platforms and other crucial marketing activities. A robust dashboard gives CMOs all the data they need to determine which marketing channels are working and which may need attention. They don’t have to sift through multiple reports and piles of information to make marketing decisions, and they can create performance-based marketing strategies faster than ever. Table of Contents > FAQ to get an in-depth understanding of a CMO dashboard >

Continue reading

eCommerce Dashboard: KPIs, Key Components, and Examples for the Perfect Template

ecommerce dashboard
Published: Feb 14, 2023 | Updated: Feb 1, 2024 by ContactPigeon in Ecommerce

An eCommerce dashboard is essential for retail brands looking to optimize their operations and make data-driven decisions. By providing an in-depth view of decisive metrics and KPIs, the dashboard helps businesses stay ahead of the curve and make informed decisions about their eCommerce strategy. A well-designed eCommerce dashboard as a part of CDP and should be both intuitive and comprehensive. Read on to see the must-have KPIs and metrics you must include in your dashboard and the guiding principles for optimal dashboard layout. Table of Contents > One-minute FAQ to fully understand an eCommerce dashboard > Creating an insightful eCommerce

Continue reading

80 Black Friday statistics every retailer should know (2024)

Black Friday Statistics
Published: Oct 29, 2021 | Updated: Aug 1, 2024 by Charalampos Nikas in Ecommerce

Black Friday 2023 is expected to continue its impact on the retail sector, with many retailers offering special sales and offers. According to TheBlackFriday.com, carriers like Verizon, AT&T, Sprint & T-Mobile, and stores like BestBuy are expected to offer up to $300 gift cards with iPhones. Walmart, Target, BestBuy, and Amazon are expected to offer the cheapest laptops, TVs, and video games. Black Friday statistics for 2023 highlight the significant impact of this shopping day on the retail sector. Despite the challenges brought by COVID-19 disruptions to the economy and changes in buying habits, Black Friday saw an impressive 22%

Continue reading

Product Update: Enhanced Dashboard for Better Decision Making

Product update: Dashboard Enhancements
Published: Nov 27, 2019 by George Mirotsos in Company & Product News

Terabytes of data, from website behavior stats to eCommerce transactions and campaign performance metrics, pass through retail businesses each day. Getting more out of the massive dataset to create a clear and compelling view of the metrics (KPIs) that matter is foundational to decision making for any enterprise. That’s why we decided to perform a major facelift to enhance our reporting capabilities through intuitive dashboards, as well as introducing new views, to help boost your marketing planning and execution. All the changes are live as of November, so you may have already noticed some of the enhanced dashboards within your

Continue reading

Introducing Ecommerce Insights Dashboard

Ecommerce Insights Dashboard
Published: Oct 5, 2017 | Updated: May 11, 2023 by George Mirotsos in Company & Product News

At ContactPigeon our goal has always been to make data more accessible and insightful. One question marketers often encounter: How to define meaningful customer segments and understand key differences among the segments? To come up with a solution, we put on our analytics hats and came up with a brand new mini (yet powerful) Ecommerce Insights dashboard. The new dashboard gives you a quick summary view into key list characteristics and its eCommerce KPIs. Hence, you can quickly understand how a customer segment is performing overall, and how it stacks against another segment. What’s included in Ecommerce Insights for Segments?

Continue reading

Live Web Analytics: The Best Ways to Use Them and What You Need to Know

Live web analytics for ecommerce
Published: Jul 18, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

To say that the world of e-commerce is competitive is something of an understatement. Thanks largely to factors like the plethora of data, the web analytics tools, the transparency of pricing and the (relatively) low barrier of entry, new e-commerce websites are popping up all the time – which can be difficult for the ones that were already there. As is true in any competitive environment, one of your primary goals then becomes separating yourself from the rest of the pack in any way that you can. This is also difficult in e-commerce, as aside from competing on pricing through

Continue reading

5 Key Ecommerce Metrics you Need to Track Daily

Published: Jun 28, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein OK, maybe Einstein never said that (according to quoteinvestigator.com this quote belongs to the sociologist William Bruce Cameron) but, the bottom line is: every eCommerce owner should identify and improve the metrics that really count. With so many resources and tools out there – Google Analytics, your eCommerce platform, ContactPigeon analytics (of course ☺) – it’s very easy to get lost and become distracted of what really matters, your customer. This article will take you step by step on clarifying how and what you should calculate and

Continue reading