ecommerce analytics Archives - ContactPigeon

CMO Dashboard: KPIs, Key Components & Examples for the Perfect Template

Published: Apr 20, 2023 | Updated: May 16, 2023 by ContactPigeon in Ecommerce

In the digital marketing age, a Chief Marketing Officer (CMO) juggles multiple tasks, tracking many marketing channels and outreach efforts. A CMO dashboard is valuable for monitoring dozens of campaigns across platforms and other crucial marketing activities. A robust dashboard gives CMOs all the data they need to determine which marketing channels are working and which may need attention. They don’t have to sift through multiple reports and piles of information to make marketing decisions, and they can create performance-based marketing strategies faster than ever. Table of Contents > FAQ to get an in-depth understanding of a CMO dashboard >

eCommerce Dashboard: KPIs, Key Components, and Examples for the Perfect Template

Published: Feb 14, 2023 | Updated: May 8, 2023 by ContactPigeon in Ecommerce

An eCommerce dashboard is essential for retail brands looking to optimize their operations and make data-driven decisions. By providing an in-depth view of decisive metrics and KPIs, the dashboard helps businesses stay ahead of the curve and make informed decisions about their eCommerce strategy. A well-designed eCommerce dashboard should be both intuitive and comprehensive. Read on to see the must-have KPIs and metrics you must include in your dashboard and the guiding principles for optimal dashboard layout. Table of Contents > One-minute FAQ to fully understand an eCommerce dashboard > Creating an insightful eCommerce dashboard for retail > eCommerce dashboard

Black Friday statistics: The 80 most important stats for retailers (2023 Update)

Published: Oct 29, 2021 | Updated: Feb 3, 2023 by ContactPigeon in Ecommerce

‌In retail, Black Friday remains one of the most critical days in the fiscal year for connecting with customers and generating sales. Even with COVID-19 related shutdowns impacting the economy and shopping patterns, Black Friday sales grew by 22% in 2020, totaling about $9 billion in the United States. ‌In 2021 things were a little bit different, meaning that the internet spending by American consumers only was $8.9 billion, which was less than the average spend of 2020.‌ Although Thanksgiving in November is unique to the United States, the Black Friday shopping frenzy has caught on worldwide, especially with the rise

Product Update: Enhanced Dashboard for Better Decision Making

Published: Nov 27, 2019 by George Mirotsos in Company & Product News

Terabytes of data, from website behavior stats to eCommerce transactions and campaign performance metrics, pass through retail businesses each day. Getting more out of the massive dataset to create a clear and compelling view of the metrics (KPIs) that matter is foundational to decision making for any enterprise. That’s why we decided to perform a major facelift to enhance our reporting capabilities through intuitive dashboards, as well as introducing new views, to help boost your marketing planning and execution. All the changes are live as of November, so you may have already noticed some of the enhanced dashboards within your

Introducing Ecommerce Insights Dashboard

Published: Oct 5, 2017 | Updated: May 11, 2023 by George Mirotsos in Company & Product News

At ContactPigeon our goal has always been to make data more accessible and insightful. One question marketers often encounter: How to define meaningful customer segments and understand key differences among the segments? To come up with a solution, we put on our analytics hats and came up with a brand new mini (yet powerful) Ecommerce Insights dashboard. The new dashboard gives you a quick summary view into key list characteristics and its eCommerce KPIs. Hence, you can quickly understand how a customer segment is performing overall, and how it stacks against another segment. What’s included in Ecommerce Insights for Segments?

Live Web Analytics: The Best Ways to Use Them and What You Need to Know

Published: Jul 18, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

To say that the world of e-commerce is competitive is something of an understatement. Thanks largely to factors like the plethora of data, the web analytics tools, the transparency of pricing and the (relatively) low barrier of entry, new e-commerce websites are popping up all the time – which can be difficult for the ones that were already there. As is true in any competitive environment, one of your primary goals then becomes separating yourself from the rest of the pack in any way that you can. This is also difficult in e-commerce, as aside from competing on pricing through

5 Key Ecommerce Metrics you Need to Track Daily

Published: Jun 28, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein OK, maybe Einstein never said that (according to quoteinvestigator.com this quote belongs to the sociologist William Bruce Cameron) but, the bottom line is: every eCommerce owner should identify and improve the metrics that really count. With so many resources and tools out there – Google Analytics, your eCommerce platform, ContactPigeon analytics (of course ☺) – it’s very easy to get lost and become distracted of what really matters, your customer. This article will take you step by step on clarifying how and what you should calculate and