The 30 Most Important Customer Engagement Metrics You Should Track in Retail
The retail business takes place where your customers are. They’re on social media, on mobile apps, and everywhere else you can imagine. But unfortunately, none of this matters if you can’t compete with other retailers in today’s...
The 60 most important Mother’s Day statistics for retailers (2024)
When most business leaders picture major holidays, they focus on Christmas, Easter, and Valentine’s Day. These are all important events, of course, but there’s no denying the impact of Mother’s Day on the retail sector. Whether...
8 Proven Easter Promotion Ideas for eCommerce
Modern eCommerce specialists drive a significant share of their sales during the holiday season. November and December, in particular, are huge months that produce major profits. That being said, opportunities abound throughout the remainder of...
Martech Trends 2022: 48 industry experts share their insights
The last couple of years has been at least challenging for most industries around the world. The pandemic’s impact has caused fundamental shifts in consumers’ behavior and brands’ strategy, decision-making, and mentality...
How to choose the ideal retail customer engagement platform
Let’s allow the importance of retail customer engagement to sink in: When it comes to making a purchase, 64% of people find the customer experience to be more important than the price, according to Gartner Research. In a digital world where...
Gartner Trends 2022: What Do They Mean for Retailers?
When Gartner’s Top Strategic Technology Trends for 2022 report came out, the whole world hastened to read it. The report identifies Gartner’s trends for 2022 that are poised to change industries and business practices. Retail executives and...
13 Customer Engagement Strategies for the Fitness Industry
The fitness industry has taken a hit over the last couple of years as the COVID-19 pandemic forced people indoors and businesses to close. As fitness retailers and organizations try to get back to some kind of normal, acquiring and retaining...
13 Omnichannel Customer Engagement Strategies for Public Services and Nonprofit Organizations
It’s no secret that Covid-19 increased the urgency of digital transformation, with a 65% increase in digital customer interaction during the pandemic. Although, the disappointing realization that only 29% of customers receive the deep level...
21 chatbot retail use cases to replicate for your brand
Adding a chatbot to your website can significantly improve your ability to service customers. That is a fact since chatbots are quickly becoming standard practice in different retail categories, and not having one could see you falling behind the...
ContactPigeon at Xenia 2021 Hospitality Expo (Highlights)
The highly anticipated Xenia 2021 Athens Hospitality Expo is a premium exhibition designed to showcase the leading and most important companies in the construction and supply market. The unexpected recovery of the Greek summer tourism after the...
20 Customer Engagement Strategies for the Tourism Ιndustry
Similar to retail, customer engagement extends to every sector that entails meaningful interactions between a brand and its customers. With customer retention being always crucial, numbers show that a robust omnichannel philosophy is vital for any...
The best 6 dynamic image generators for eCommerce
Quality product images are a key deciding factor for 93% of retail customers when considering the purchase of a product. Clearly, the way they visually represent the wares online — whether that’s through email marketing campaigns or in an...
Building a 360° Christmas marketing strategy in retail
Throughout the year, seasonal marketing campaigns can be a great way to engage your audience and achieve higher revenue for your products. There’s no time this rings more true than during the Christmas season. On average, retailers count on...
Retail customer experience best practices in the post-COVID-19 era
Providing an assistive customer journey and foretelling customer needs is a catalyst for exponential growth, as 89% of profitable companies say. To thrive in retail, you must continually improve customer touchpoints throughout the purchase journey...
80 Black Friday statistics every retailer should know (2024)
Black Friday 2023 is expected to continue its impact on the retail sector, with many retailers offering special sales and offers. According to TheBlackFriday.com, carriers like Verizon, AT&T, Sprint & T-Mobile, and stores like BestBuy are...
The new Apple MPP and its impact on Email Marketing
In September 2021, Apple launched its new privacy functionality embedded in iOS 15, iPadOS 15, macOS Monterey, and watchOS 8. This update includes the notorious Apple MPP (Mail Privacy Protection), a feature destined to alter Email Marketing...
54 eCommerce Homepage Best Practices That WORK [2024]
Much like a brick-and-mortar retail storefront, an eCommerce homepage acts as a web user’s first impression of a brand. An Adobe report found that nearly 40% of online users will leave a homepage that is poorly designed, just like real-life...
Best Personalized Shopping Experiences in Retail
eCommerce and online shopping didn’t only change the fundamentals of retail, they also changed consumer behavior. Modern customers are evolved, informed, and have extremely high standards. Moreover, supply is abundant, so if a brand does not...
Product page best practices: The 38 most efficient tactics to replicate in 2024
Retail in 2023 doesn’t look quite like it did before COVID took over eCommerce. Online shopping is at an all-time high, even after lockdowns have eased. In the modern digital era and the sudden development of eCommerce due to recent events,...
Retail Statistics 2024: the 100 Most Insightful Stats You Shouldn’t Ignore
Without a doubt, the global pandemic has had an unprecedented impact on our lives and this new reality could not leave the retail industry unaffected. Essential goods sales rose immensely, thousands of businesses closed, and an increasing number...