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Discover our most recent marketing insights.
ALDI’s marketing strategy: The key growth ingredients of the FMCG titan
A giant in the UK's grocery industry, ALDI prides itself in selling the most economical quality items. Over the past decade,...
23 Back-to-School Marketing Ideas for Retailers in 2024
As summer comes to a close, parents are prepping to send their kids back to school. This event marks one of the largest shopping...
The Ocado Marketing Strategy: How It Reached the UK TOP50 Retailers List
When Ocado entered the grocery delivery market at the dawn of the millennium, the landscape was quite different. In 2000, the...
Retail Trends 2022-2023: 101 industry experts share their predictions
Since 2020, the retail industry has been challenged by numerous threats and challenges. At first, it was the pandemic that shook...
Let’s Welcome Summer With A Big Splash!
Summer is here, and you know how we like to stir the waters! We believe that summer is for swimming on sandy beaches and sipping...
50 Father’s Day Statistics No Retailer Should Miss
In the post-COVID-19 era, businesses are becoming more data-driven, and one of the most profitable days of the year is just...
Cybersecurity in retail: Five challenges to overcome
The Covid-19 pandemic has hit businesses hard all over the world. High street chains closing their doors for the unseeable and...
Retail Events (EU): Which to Attend and How to Take the Maximum Value Out of Them
Now that in-person shopping is resuming, the growth of the eCommerce industry may have slowed down to 12.2 percent in 2022 (vs...
Shoptalk 2024 Europe: How to get properly prepared for the famous retail event
After so many changes these past few years, now that physical events are back on track, the need to stay connected and updated...
Sainsbury’s Marketing Strategy: Becoming the Second-Largest Supermarket Chain in the UK
The name “Sainsbury’s” is familiar to people across all demographics and age groups in terms of quality and affordable grocery...
ContactPigeon partners with Athens University of Economics and Business (AUEB) for the second year in a row
After last year’s successful collaboration between ContactPigeon and the Athens University of Economics and Business, the two...
The 30 Most Important Customer Engagement Metrics You Should Track in Retail
The retail business takes place where your customers are. They're on social media, on mobile apps, and everywhere else you can...
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