ContactPigeon

5 Advanced Mother’s Day Marketing Ideas for eCommerce

Published: Apr 24, 2018 | Updated: May 8, 2023 by Joyce Qian in Ecommerce

On Mother’s Day, we celebrate the Moms in our lives. For eCommerce marketers, this is a holiday not to be missed. Mother’s Day is the 3rd biggest retail holiday, after Black Friday / Christmas and Valentine’s Day. Spending on Mother’s Day has risen, even in 2020, with total revenue reaching almost $27B in the United States alone. Additionally, despite the social distancing, the lockdowns, and the overall effects of COVID-19, consumers are expected to spend $8 more than in 2020. With this enormous market of anticipated spending, how to stand out against the competition and appeal to your target audiences

7 Must-Have eCommerce Follow Up Emails Every eShop Needs

Published: Apr 17, 2018 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Follow up emails are a must-do in the digital age whether you’re selling via cold contact, pursuing a job, following up with a prospect or existing customer. In eCommerce, follow up emails are essential for customer activation, retention, and repeat business. Sending effective follow up communications after key actions by customers is essential because it shows you’re listening and catering to their needs. From abandoned shopping carts, to customer reviews, and even complaints, any time a customer interacts with your eShop, reaching out promptly to them is critical to keep the dialog going. This will drives transactions and, ultimately, satisfaction. In this article,

12 Marketing Tips to Increase Your eCommerce Sales Fast

12 Marketing Tips to Increase eCommerce Sales

Published: Apr 11, 2018 | Updated: Aug 30, 2019 by Guest Contributor in Ecommerce

The purpose of marketing is to increase your sales & awareness. For marketing to work you’ll need a strategy that combines a variety of different marketing actions, that together will successfully bring you your desired results – growing your eCommerce sales. When talking about eCommerce, there are some really easy to implement marketing actions. These actions, together, can help you boost your sales and increase the awareness of both, your products and your brand. These actions are really easy and fast to conduct, so keep reading and prepare yourself for a great success! Generate Trust on Your Site Even if

Email Deliverability Best Practices in 2024

Published: Mar 29, 2018 | Updated: Jul 30, 2024 by ContactPigeon in Ecommerce

The invention of email is undeniably one of the most noteworthy innovations in the history of business communications, allowing companies from anywhere in the world to reach out to potential customers at little to no cost. But the meteoric rise of email created some real pitfalls that may not be readily apparent to the average user. In a previous post, we covered 5 simple email deliverability best practices while in this post, we discuss this sole key metric defining the success of email marketing with an updated list of email deliverability best practices for 2023. What is Email Deliverability? One

3+2 EGGciting Easter Email Templates

Published: Mar 21, 2018 | Updated: Apr 4, 2022 by ContactPigeon in Ecommerce

Spring is officially here in the northern hemisphere, and that means Easter is not too far along the way. For many retailers, Easter campaign plannings are well underway with many egg-citing spring promotions. For those marketers who are still brainstorming ideas, we have prepared a number of fun spring and Easter email templates ready for your use. After logging into your ContactPigeon account, simply customize the template and hit send to kick off the Easter spirit? Happy Easter Email Templates for eCommerce 1. Easter Bunny Sketch A sketch of cartoon bunny in pastel colors brings out all the childhood charm associated with

What You Need To Do To Your Shopify Store To Upgrade It For 2018

Published: Mar 16, 2018 | Updated: Aug 30, 2019 by Guest Contributor in Ecommerce

As a Shopify store owner, your work is never done. An online store is a work-in-progress, requiring regular tweaks and upgrades to keep up-to-date and offer your customers a fast, user-friendly shopping experience. So what can you do to upgrade your Shopify store for 2018 and start the year as you mean to go on? For a little inspiration, check out The Best of the Best Shopify Stores of 2017. Make it personalized and interactive It’s no secret that today, most people have little time and low attention spans. It’s not entirely our fault, after all, society has designed a system

8 Ways to Use Chrome Notifications to Boost Shopify Store Conversion Rates

Published: Mar 13, 2018 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

As a Shopify store owner, have you ever found yourself in a position where you receive a healthy amount of traffic to your eCommerce platform, yet still suffer from low conversion rates when it comes to following up on initial visitor interest in your store and registering those all-important final sales? If so, Chrome Notifications may be just the ticket to give your conversion a little boost. What are Chrome Notifications? Google has provided an effective tool to bring otherwise lost customers back and boost your sales totals in the form of “Chrome Notifications.” Simply put, a Chrome Notification is

150 Out-of-the Box Easter Subject Lines to Crack Your Email Marketing [2024 updated]

Published: Mar 8, 2018 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

2023 Update: We added even more subject lines to nail your Easter email campaigns! Find them near the bottom of the article! Spring is in the air (or for some regions fast approaching)! Along with the budding greens and blooming flowers, marketers everywhere are planning a host of exciting new marketing ideas for the season. One of the biggest occasions in Spring is Easter. In 2017, Americans spent $18.4 billion at Easter while in 2018 and 2019 the total consumer spending was stabilised near 18.2 billion US dollars, according to Statista. Across the pond, British consumers planned to spend an average of

27 Top eCommerce Checkout Tips for 2024

Published: Mar 6, 2018 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

For your business to succeed online, the need for top-notch eCommerce checkout practices cannot be overstated. But establishing your systems is just the beginning. Since eCommerce is continually evolving, last year’s state-of-the-art techniques may be hopelessly outdated today. To maximize the efficiency of your eCommerce checkout, you should always be optimizing and experimenting with new methods and tactics. This helps you to stay on top of the eCommerce game and in front of your competitors. Whether if your shop is built on Shopify, BigCommerce, WooCommerce, Magento or any other platform, here are the 28 practical eCommerce checkout tips to ensure

FinancesOnline Reviews named ContactPigeon as Rising Star 2018 in Marketing Automation Software

Published: Mar 1, 2018 by ContactPigeon in Company & Product News

We are proud to be awarded the Rising Star 2018 award from FinancesOnline marketing automation software list, a popular review platform for B2B software and services. The recognition is given out each year to products providing exceptional solutions for B2B companies across many key categories, including Marketing Automation and CRM. In a recent review published this February, FinancesOnline had ranked ContactPigeon as one of the top 100 Marketing Software products with an overall score of 8.9 out of 10, and user satisfaction of 92%. Marketing Automation Software Criteria Assessed In assessing ContactPigeon platform, FinancesOnline’s team of software experts evaluated ContactPigeon

Mastering The Abandoned Cart Recovery Process

eCommerce Abandoned Cart Recovery Process

Published: Feb 28, 2018 | Updated: Sep 18, 2019 by ContactPigeon in Ecommerce

Abandoned shopping carts hold trillions in unspent dollars. How can online retailers stop losing these customers right before they make the final click? It all comes down to mastering the abandoned cart recovery process. Table of Content Introduction A Guide to Mastering the Abandon Cart Recovery Process 7 Steps to Abandon Cart Recovery Conclusion The Pain E-commerce began as a buying experience, rather than a browsing one. In those early days, retailers were afraid to lose emotionally driven impulse purchases. Internet shoppers were asking for tailored merchandise at cut-rate prices and skipping the sales bins, end caps, and displays. But

Valentine’s Day Infographic: Email Marketing & eCommerce Insights

Published: Feb 23, 2018 | Updated: Oct 9, 2019 by ContactPigeon in Ecommerce

Valentine’s Day has become more than just a western holiday celebrating love and romance, but an international holiday with substantial commercial success. As a holiday, it has achieved the commercial status that’s only surpassed by Black Friday and Christmas. According to National Retail Federation estimate, the average American would spend $136.57 this year celebrating Valentine’s Day, with an overall estimate at $18.2B in retail spend for 2018. Here at ContactPigeon, we are also curious to find out how the last Valentine’s Day fared for our eCommerce customers1. Here are the key findings from 2018 Valentine’s Day infographic on the email marketing and eCommerce data.

5 Ways of Using eCommerce Push Notifications for Marketing

Published: Feb 21, 2018 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Last month, we introduced yet another power messaging channel to reach your target audience. The new eCommerce push notifications give you unique ability to reach users with special updates, sales, promotions and tailored reminders to lapsing customers. With proper usage, this channel has the potential to overtake emails in its effectiveness. Push notifications are not subjected to spam filters, nor any other form of inbox restrictions and messages are “pushed” at the point where users are active on their devices. As a result, eCommerce push notifications have 3 to 10x times higher click rates compared to standard email newsletters, and so

14 Must Have Shopify Apps for Automating Your Store Processes [2024]

Published: Feb 14, 2018 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

The online marketplace is also expected to be more competitive than ever in 2023. That’s why e-commerce store owners need to continuously explore new technologies and promotion tactics in order to create a competitive advantage against competitors in the industry. Shopify Tool Stack is a collection of Shopify apps that help you stay competitive by providing assistance and automation with all processes of running your Shopify store — particularly with automating sales. Check out these 14 must-have Shopify apps that can boost your sales and make you more competitive. Shopify Apps for managing your inventory, shipping, and tracking Shopify app

3 Proven Ways to Reduce Category Browse Abandonment

Published: Feb 6, 2018 | Updated: Aug 30, 2019 by Joyce Qian in Ecommerce

For the majority of online retailers, keeping shoppers on their site and avoiding category browse abandonment is a significant challenge. Various types of abandonment can cost U.S. e-commerce merchants billions of dollars in sales every year. Estimates range from 70% cart abandonment to almost 80 percent of all possible orders are lost from a form of visitor abandonment. This post will cover the various types of abandonment and introduce 3 ways to tackle the most common one – Category Browse Abandonment. Types of Visitor Abandonments Website bounce A bounce refers to a single page session on your site. It takes

150+ Romantic Valentine’s Day Email Subject Lines

Published: Jan 31, 2018 | Updated: Jan 12, 2024 by ContactPigeon in Ecommerce

When it comes to email marketing, consumers scroll, swipe, and click their way through hundreds, if not thousands, of messages each day. Consequently, the gap in capturing customer’s attention is narrowing considerably. Throw in a consumption-driven event like Valentine’s Day, when nearly every business out there is jumping into the marketing frenzy, and you’ve got your work cut out for you. What all eCommerce Managers should also keep in mind is that approximately 52% of individuals partake in Valentine’s Day celebrations, so you should totally spend some time designing your Valentine’s email marketing strategy. That’s why having attention-grabbing Valentine’s Day

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