Category Page Best Practices for eCommerce

by ContactPigeon | Aug 22, 2019 | Ecommerce & Retail Marketing

The Category page groups individual product pages together based on a similar theme. Having well-structured category pages is important for every eCommerce brand as it improves rankings for specific keywords and makes product exploration easier for consumers....

Marketing Automation Statistics for eCommerce [2024]

by ContactPigeon | Aug 14, 2019 | Ecommerce & Retail Marketing

Increasingly, customers expect marketing communications that go beyond a generic email blast. Personalization is in. This means eCommerce marketers need to focus on creating more relevant and valuable customer engagements. A core component for success in the eCommerce...

The eCommerce KPIs List You Should Focus On 2024

by ContactPigeon | Aug 6, 2019 | Ecommerce & Retail Marketing

Key performance indicators, or KPIs, are important for every eCommerce business. That’s because tracking KPIs, or a specific set of indicators, enables companies to measure the progress towards business goals and make effective strategic planning. In this post, we...

Strong Customer Authentication and eCommerce: How to (properly) prepare your business

by ContactPigeon | Jul 24, 2019 | Ecommerce & Retail Marketing

Last year’s implementation of GDPR was not the end of changes in terms of EU regulations influencing the eCommerce landscape. The second Payment Services Directive or (PSD2) is a new EU directive that means changes in the customer verification process for online...

The Best Summer Marketing Campaigns for eCommerce [2025]

by Joyce Qian | Jul 12, 2019 | Ecommerce & Retail Marketing

Nowadays, sunny summer days aren’t an obstacle for retail marketers. Shoppers constantly stay “plugged in”, even when relaxing poolside. In fact, summer shoppers are 2–3x more likely to browse and shop on the go, from beach loungers to airport lounges, making...