The eCommerce KPIs List You Should Focus On 2024

by ContactPigeon | Aug 6, 2019 | Ecommerce & Retail Marketing

Key performance indicators, or KPIs, are important for every eCommerce business. That’s because tracking KPIs, or a specific set of indicators, enables companies to measure the progress towards business goals and make effective strategic planning. In this post, we...

Strong Customer Authentication and eCommerce: How to (properly) prepare your business

by ContactPigeon | Jul 24, 2019 | Ecommerce & Retail Marketing

Last year’s implementation of GDPR was not the end of changes in terms of EU regulations influencing the eCommerce landscape. The second Payment Services Directive or (PSD2) is a new EU directive that means changes in the customer verification process for online...

The Best Summer Marketing Campaigns for eCommerce [2025]

by Joyce Qian | Jul 12, 2019 | Ecommerce & Retail Marketing

Nowadays, sunny summer days aren’t an obstacle for retail marketers. Shoppers constantly stay “plugged in”, even when relaxing poolside. In fact, summer shoppers are 2–3x more likely to browse and shop on the go, from beach loungers to airport lounges, making...

The Marks & Spencer eCommerce Case Study: 3 Growth Lessons for Retailers

by Sofia Spanou | Jul 3, 2019 | Brand Stories

The Marks & Spencer eCommerce case study serves as an inspiration to every eCommerce marketer. The old saying: “It’s better late than never,” comes to mind. It’s a tale of failures and comebacks. That’s what makes the Marks and Spencer eCommerce story so...

Omnichannel eCommerce Marketing Guide for Retailers [2024]

by ContactPigeon | Jun 27, 2019 | Marketing Automation

Robust marketers are tapping into the latest omnichannel eCommerce trends to grow retail sales year over year. How can you create an omnichannel eCommerce marketing strategy for your brand? We’ve got you covered. In this post, we’ll go into why omnichannel eCommerce...