Discover essential chatbot best practices for omnichannel retailers. Dive deep into strategies and refine your approach with these chatbot best practices.
In the first part of this series on live web analytics articles, we wrote about the importance of focussing on customer experience, highlighting that a data driven approach employing real-time web analytics is essential. We went on to outline the major benefits afforded by monitoring real-time traffic along with real-time retargeting and promotions. In this article, we extend the analysis to examine in greater detail at how live web analytics tools such as ContactPigeon’s analytics underpin this. Real-time Marketing There is nothing new about real-time marketing. It first gained the attention of marketing professionals back in the 1990s when the
To say that the world of e-commerce is competitive is something of an understatement. Thanks largely to factors like the plethora of data, the web analytics tools, the transparency of pricing and the (relatively) low barrier of entry, new e-commerce websites are popping up all the time – which can be difficult for the ones that were already there. As is true in any competitive environment, one of your primary goals then becomes separating yourself from the rest of the pack in any way that you can. This is also difficult in e-commerce, as aside from competing on pricing through