Winning a customer is hard, winning a loyal customer is even harder. Despite the difficulty, it’s worth the effort because the ability to effectively re-engage existing customers is vital for the longevity of an eCommerce business. After all, having a larger percentage of returning customers significantly increases the average customer lifetime value of your business. Consequently, when it comes to investing in marketing automation, it’s efficient to start with scenarios that will win back customers. Today, we cover a top scenario for re-engagement email strategy – Repurchase Reminders (or Replenishment Emails!) Remind and conquer The most popular forms of Repurchase Reminders are automated
In recent articles, we have established why marketing campaign automation is an important part of eCommerce for nurturing leads and increasing conversions. Our post today will explore the final part of the customer journey – engaging your customers after first purchase. We will address how marketing automation can play a key role in extending your customer’s lifetime value (CLV). What is a customer worth? For any eCommerce to be truly successful, it’s key to really understand the unit economics related to your customer acquisition, retention and finally lifetime value. Too often businesses invest substantially in paid advertisements to acquire new customers.
In a recent article, we discussed the rising role of marketing campaign automation in e-commerce marketing due to the tremendous benefits it has on e-commerce sales. In this post, along with the two subsequent articles as part of our Marketing Automation trilogy, we dive deeper to explore the essential e-commerce automation workflows that nurture leads, optimize conversions and increase returning customers. We start by addressing the number ONE concern of all e-Commerce marketers – converting web visits to sales. So, let’s dive right in. The eCommerce conversion challenge Let’s face it, getting visitor conversion is tough. Even after you’ve worked hard
Marketing campaign automation is one of the most successful digital marketing practices in recent years. Why? Not only for its multiple benefits. Not only because it helps you integrate your Sales team with your Marketing team or because it enables you to boost your customer relationships. Most importantly, because it is your business’s customer engagement strategy. It is the dialogue between you and your audience; it is an integrated strategy to make something out of every single person who gets in touch with your brand through every possible channel! With the right marketing campaign automation software and proper execution, you