While many other brick-and-mortar high-street brands have crumbled throughout the decades, luxury cosmetic giants, Sephora have gained a stronghold in the competitive cosmetics retail landscape. Survival has been, in part, a result of Sephora’s omnichannel strategy, which ultimately redefined the cosmetics shopping experience. From its humble beginnings as a small perfumery in the French town of Limoges, Sephora is firmly in the retail spotlight as one of the leading brands of personal care and luxury beauty products. Like Fartech (which we covered in this case study), Sephora’s business model is geared towards a diverse range of customer segments. In this case
LEGO’s claim to fame goes well beyond its famous interlocking plastic bricks. Since its founding in 1932, LEGO has diversified into movies, video games, television shows, popular social media channels, and even major amusement parks. And despite how devastating the COVID-19 pandemic has been for many in the toy industries, LEGO’s sales rose 14% in the first half of 2020 compared to the same period in 2019, with its operating profit rising 11% to $622 million. Much of this success is due to the LEGO marketing strategy, which embraces digitalization and emphasizes knowing its customer base. By staying true to the brand
New Look is one of the UK’s leading fast-fashion retailers with more than 400 physical retail stores in 66 countries across the world and a robust eCommerce presence. Yet the story behind this phenomenal retailer is far from a business fairytale. After a decade of shrinking revenue (from £1.4B in 2012 to £1.3B in 2019), the company has struggled to turn profitable in recent years. It is a fascinating, down-to-earth, retail case study with many lessons to take away for any industry professional. In this New Look case study, we’ll dive deep into the New Look’s marketing strategy, its channel mix, and
In just 13 years since founding, Farfetch became an online fashion retail unicorn. This Farfetch case study explores the keys to its success from a marketing and sales perspective. Read the Farfetch case study here.
Tesco boasts an impressive history in the UK and abroad. Over the years, the grocery goliath has achieved continued success by remaining at the forefront of retail trends, including everything from self-service shopping to international expansion. More recently, Tesco has made its mark with a sophisticated online grocery strategy that enables seamless digital shopping. There’s a lot that can be gleaned from Tesco’s eCommerce efforts. In this Tesco case study, we highlight the retailer’s long-term emphasis on customer service, which can be seen not only in its physical locations but also in its eCommerce strategy. Table of Contents – Summary A
ASOS is an eCommerce retailer famous worldwide for its latest fashion and trends in menswear and womenswear. The acronym ASOS actually stands for “AsSeenOnScreen”, although nowadays the brand is better known by its customer-focused mottos. How did ASOS become the UK ecommerce success story within just two decades of operations? Let’s dig in. ASOS sells 850+ brands alongside its own line of clothing and accessories and ships to 196 countries, making this UK eCommerce brand a global eCommerce success story and fascinating case study. In this post, we’ll go over why ASOS is the absolute eCommerce success story you should copy and how
The Marks and Spencer eCommerce case study serves as an inspiration to every eCommerce marketer. The old saying: “It’s better late than never,” comes to mind. It’s a tale of failures and comebacks. That’s what makes the Marks and Spencer eCommerce story so interesting. Article Outline: eCommerce 101: Why you need to create a seamless shopping journey The history of a retail giant The Marks and Spencer eCommerce strategy for scaling growth eCommerce growth lessons for every eCommerce Manager Marks and Spencer business stats you should know Breaking news about Marks and Spencer In Conclusion eCommerce 101: Why you need
When it comes to the high-street fashion brands, Zara dominates the scene. The brand is at the forefront of offering the latest fashion trends, high-quality products and, most importantly to consumers, awesome affordability. So, how did the brand grow from humble beginnings to become the number one fashion retailer in the world — not to mention setting the global standards for success with their Zara eCommerce channel? The story might surprise you… The connection with Zorba the Greek It all started in 1963 when Amancio Ortega opened a dress-making factory, Inditex, in Spain. In 1975, rumor has it that Amancio