eCommerce success story Archives - ContactPigeon

Shopify Success Stories: From Retail to eCommerce Triumph

Published: Jul 31, 2023 | Updated: Sep 7, 2023 by ContactPigeon in Ecommerce

With over 4 million stores actively using the platform, Shopify has become one of the most popular ways for merchants to do business online. Retailers globally use Shopify to take their physical stores online and connect with customers. The site offers eCommerce solutions to all industries, including popular beauty brands like Coulourpop and Kylie Cosmetics. Owners of non-retail businesses are also leveraging Shopify to sell related merchandise online. To achieve success for your brand, use these Shopify success stories and strategies to launch a new store and sell items to customers across the globe. Table of Contents > 10 things

Gap Marketing Strategy: How the American Clothing Retailer Scaled to Over 3000 Stores

Published: May 26, 2023 by ContactPigeon in Brand Stories

The story of how Gap Inc., a leading global fashion retailer, took the world by storm is worth paying attention to. From its humble beginning, the company has attained impressive feats. However, it has also had its fair share of challenges. In 2021, the company recorded $16.7 billion in net sales, which represented a 21% increase from 2020 and a 2% growth from 2019 revenue. We explore the Gap marketing strategy that allowed the brand to penetrate different segments of the clothing market and achieve a widespread customer appeal. You will discover the strategies that made Gap the global fashion retail brand and

Screwfix’s Marketing Strategy: The Story Behind the Largest UK Trade Tools & Hardware Retailer

Published: Sep 30, 2022 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories

Screwfix started out in 1979 as the Woodscrew Supply Company. Since its origins, it has grown substantially and is now one of the most well-known hardware retailers in the United Kingdom. In 1999, the company was acquired by Kingfisher, PLS, and is part of a network of 1.400 stores. Its growth has stemmed from efforts to build a great workplace culture and a strong marketing strategy. Since 2015, Screwfix has been recognized with multiple awards for its dedication to quality and service as well as its commitment to its employees. But it takes more than quality and a decent workplace

ALDI’s marketing strategy: The key growth ingredients of the FMCG titan

Published: Aug 29, 2022 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories

A giant in the UK’s grocery industry, ALDI prides itself in selling the most economical quality items. Over the past decade, ALDI’s marketing strategy has aimed at aggressive growth globally, trying to ensure everyone has nearby ALDI stores or a nearby ALDI supermarket. This mindset has helped the company become the third-largest grocery brand in Australia and has placed it on track to become the third-largest in the U.S. by the end of 2022. This ALDI case study will dive into ALDI’s marketing strategy and analyze its eCommerce page to help other companies learn about marketing strategies for supermarkets and

Sainsbury’s Marketing Strategy: Becoming the Second-Largest Supermarket Chain in the UK

Published: May 24, 2022 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories

The name “Sainsbury’s” is familiar to people across all demographics and age groups in terms of quality and affordable grocery shopping in the United Kingdom. Rising from humble origins in the 19th Century, Sainsbury’s long-term growth remains one of the biggest success stories in the UK business world. It is the second-largest supermarket chain in the entire United Kingdom, overseeing more than 1,400 locations found all across the country, employing 117,000 workers, and holding 16% of the total supermarket sector. Given the company’s success, any business manager seeking to expand his or her operations would benefit from an in-depth look

ASDA’s marketing strategy: How the British supermarket chain reached the top

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Published: Apr 11, 2022 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories

ASDA is one of the largest and most famous retailers in the UK. Currently, it serves more than 18 million customers every week across its 600 stores. The British empire leverages machine learning, an omnichannel approach to retail, and now-iconic lines to meet emerging needs. In other words, the ASDA marketing strategy includes many cool tricks that can make a company stand out and get a competitive edge. Resuming our favorite case studies and brand stories, the purpose of this detailed analysis is to benefit other retail businesses with both inspirational and instructive marketing gems. So without further ado, let’s

John Lewis Omnichannel Strategy: How the UK’s Top Homeware Retailer Has Reached The Top

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Published: Jul 7, 2021 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories

The John Lewis Partnership PLC is a business group comprised of the John Lewis & Partners department stores, the Waitrose & Partners supermarket chain, and other retail-related businesses. The first store was opened in 1864 in the famous Oxford Street and since then the brand has had 52 department stores and 332 supermarkets across the United Kingdom. This success, of course, is not based on sheer luck, but on careful, strategic planning and innovative thinking. The John Lewis omnichannel strategy is an example to be imitated and this case study is dedicated to the individual components of that prosperity. Just

Sephora: The Omnichannel Strategy Which Redefined CX in Cosmetics

Published: Feb 3, 2021 | Updated: May 11, 2023 by Joyce Qian in Brand Stories

While many other brick-and-mortar high-street brands have crumbled throughout the decades, luxury cosmetic giants, Sephora have gained a stronghold in the competitive cosmetics retail landscape. Survival has been, in part, a result of Sephora’s omnichannel strategy, which ultimately redefined the cosmetics shopping experience. From its humble beginnings as a small perfumery in the French town of Limoges, Sephora is firmly in the retail spotlight as one of the leading brands of personal care and luxury beauty products. Like Fartech (which we covered in this case study), Sephora’s business model is geared towards a diverse range of customer segments. In this case

LEGO: The Marketing Strategy Behind the Toy Industry Titan

Published: Dec 11, 2020 | Updated: May 3, 2023 by Joyce Qian in Brand Stories

LEGO’s claim to fame goes well beyond its famous interlocking plastic bricks. Since its founding in 1932, LEGO has diversified into movies, video games, television shows, popular social media channels, and even major amusement parks. And despite how devastating the COVID-19 pandemic has been for many in the toy industries, LEGO’s sales rose 14% in the first half of 2020 compared to the same period in 2019, with its operating profit rising 11% to $622 million. Much of this success is due to the LEGO marketing strategy, which embraces digitalization and emphasizes knowing its customer base. By staying true to the brand

New Look: The Marketing Strategy Behind the UK Fast-Fashion Retailer

Published: Oct 23, 2020 | Updated: May 2, 2023 by Joyce Qian in Brand Stories

New Look is one of the UK’s leading fast-fashion retailers with more than 400 physical retail stores in 66 countries across the world and a robust eCommerce presence. Yet the story behind this phenomenal retailer is far from a business fairytale. After a decade of shrinking revenue (from £1.4B in 2012 to £1.3B in 2019), the company has struggled to turn profitable in recent years. It is a fascinating, down-to-earth, retail case study with many lessons to take away for any industry professional. In this New Look case study, we’ll dive deep into the New Look’s marketing strategy, its channel mix, and

Farfetch Case Study: Analyzing The Strategy of the UK Fashion Unicorn

Published: Apr 2, 2020 | Updated: Jun 30, 2023 by Joyce Qian in Brand Stories

In just 13 years since founding, Farfetch became an online fashion retail unicorn. This Farfetch case study explores the keys to its success from a marketing and sales perspective. Read the Farfetch case study here.

Tesco Case Study: How an Online Grocery Goliath Was Born

Published: Dec 17, 2019 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories

Tesco boasts an impressive history in the UK and abroad. Over the years, the grocery goliath has achieved continued success by remaining at the forefront of retail trends, including everything from self-service shopping to international expansion. More recently, Tesco has made its mark with a sophisticated online grocery strategy that enables seamless digital shopping. There’s a lot that can be gleaned from Tesco’s eCommerce efforts. In this Tesco case study, we highlight the retailer’s long-term emphasis on customer service, which can be seen not only in its physical locations but also in its eCommerce strategy. Table of Contents – Summary A

Why ASOS is the Absolute UK eCommerce Success Story

Published: Sep 27, 2019 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories

ASOS is an eCommerce retailer famous worldwide for its latest fashion and trends in menswear and womenswear. The acronym ASOS actually stands for “AsSeenOnScreen”, although nowadays the brand is better known by its customer-focused mottos. How did ASOS become the UK ecommerce success story within just two decades of operations? Let’s dig in. ASOS sells 850+ brands alongside its own line of clothing and accessories and ships to 196 countries, making this UK eCommerce brand a global eCommerce success story and fascinating case study. In this post, we’ll go over why ASOS is the absolute eCommerce success story you should copy and how

The Marks & Spencer eCommerce Case Study: 3 Growth Lessons for Retailers

Published: Jul 3, 2019 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories

The Marks & Spencer eCommerce case study serves as an inspiration to every eCommerce marketer. The old saying: “It’s better late than never,” comes to mind. It’s a tale of failures and comebacks. That’s what makes the Marks and Spencer eCommerce story so interesting. Article Outline: eCommerce 101: Why you need to create a seamless shopping journey The history of a retail giant The Marks and Spencer eCommerce strategy for scaling growth eCommerce growth lessons for every eCommerce Manager Marks and Spencer business stats you should know Breaking news about Marks and Spencer In Conclusion eCommerce 101: Why you

How ZARA Dominates the Ecommerce Fashion Industry

Published: Apr 22, 2019 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories

When it comes to the high-street fashion brands, Zara dominates the scene. The brand is at the forefront of offering the latest fashion trends, high-quality products and, most importantly to consumers, awesome affordability. So, how did the brand grow from humble beginnings to become the number one fashion retailer in the world — not to mention setting the global standards for success with their Zara eCommerce channel? Table of Contents > The history of Zara: The connection with Zorba the Greek > The rise of the Zara empire > Amancio Ortega: The man behind the titan > The eCommerce strategy

Tag: eCommerce success story