eCommerce Growth in Time of Crisis: What Apparel Retailers Should Know

eCommerce Growth during Crisis

The COVID-19 pandemic has turned out to be a genuine black swan turning the global economic patterns upside down. The retail industry and apparel segment, in particular, are not an exception. The lockdown has not only forced fashion retailers to put more effort into online channel development but has also changed consumer shopping behavior in a fundamental manner. There are good reasons to say that the apparel industry will not be the same as we got used to it before the crisis. So, how can retailers stay effective while everyone around is now selling online? This entry is right about

Continue reading

How ZARA Dominates the Ecommerce Fashion Industry

Zara ecommerce

When it comes to the high-street fashion brands, Zara dominates the scene. The brand is at the forefront of offering the latest fashion trends, high-quality products and, most importantly to consumers, awesome affordability. So, how did the brand grow from humble beginnings to become the number one fashion retailer in the world — not to mention setting the global standards for success with their Zara eCommerce channel? Table of Contents > The history of Zara: The connection with Zorba the Greek > The rise of the Zara empire > Amancio Ortega: The man behind the titan > The eCommerce strategy

Continue reading