The name “Sainsbury’s” is familiar to people across all demographics and age groups in terms of quality and affordable grocery shopping in the United Kingdom. Rising from humble origins in the 19th Century, Sainsbury’s long-term growth...
After last year’s successful collaboration between ContactPigeon and the Athens University of Economics and Business, the two organizations renewed their partnership for 2022. During the spring semester, the esteemed faculty of AUEB welcomed the...
The retail business takes place where your customers are. They’re on social media, on mobile apps, and everywhere else you can imagine. But unfortunately, none of this matters if you can’t compete with other retailers in today’s...
When most business leaders picture major holidays, they focus on Christmas, Easter, and Valentine’s Day. These are all important events, of course, but there’s no denying the impact of Mother’s Day on the retail sector. Whether...
ASDA is one of the largest and most famous retailers in the UK. Currently, it serves more than 18 million customers every week across its 600 stores. The British empire leverages machine learning, an omnichannel approach to retail, and now-iconic...
Retailers and growth marketers alike need to be completely aligned with the pulse of the market, if they wish to succeed and implement marketing strategies that stand out. In 2021, estimates showed immense growth in Easter spending for the retail...
The last couple of years has been at least challenging for most industries around the world. The pandemic’s impact has caused fundamental shifts in consumers’ behavior and brands’ strategy, decision-making, and mentality...
Let’s allow the importance of retail customer engagement to sink in: When it comes to making a purchase, 64% of people find the customer experience to be more important than the price, according to Gartner Research. In a digital world where...
When Gartner’s Top Strategic Technology Trends for 2022 report came out, the whole world hastened to read it. The report identifies Gartner’s trends for 2022 that are poised to change industries and business practices. Retail executives and...
Adding a chatbot to your website can significantly improve your ability to service customers. That is a fact since chatbots are quickly becoming standard practice in different retail categories, and not having one could see you falling behind the...
Even in the most trying times, love always finds a way to flourish and be celebrated. Statistics show that not even rising costs and inflation were enough to prevent the holiday’s revenue from reaching sky-high numbers. Last year, in 2023...
As the year comes to a close, the Pigeons took a moment and decided to enter 2022 all guns blazing! By now, it is pretty much obvious that our nest is full of surprises and our work is never done. With that in mind, we celebrate the end of a...
Similar to retail, customer engagement extends to every sector that entails meaningful interactions between a brand and its customers. With customer retention being always crucial, numbers show that a robust omnichannel philosophy is vital for any...
Throughout the year, seasonal marketing campaigns can be a great way to engage your audience and achieve higher revenue for your products. There’s no time this rings more true than during the Christmas season. On average, retailers count on...
Providing an assistive customer journey and foretelling customer needs is a catalyst for exponential growth, as 89% of profitable companies say. To thrive in retail, you must continually improve customer touchpoints throughout the purchase journey...
Black Friday 2023 is expected to continue its impact on the retail sector, with many retailers offering special sales and offers. According to TheBlackFriday.com, carriers like Verizon, AT&T, Sprint & T-Mobile, and stores like BestBuy are...
The focus of retail businesses has shifted in recent years from traditional “customer service” to learning how to create memorable customer experiences. Increasingly, the emphasis is on expanding omnichannel interactions across platforms,...
Black Friday, the quintessential shopping extravaganza, is more than just a day of unbeatable deals and long checkout lines. It’s an annual retail spectacle that serves as a litmus test for the industry’s creativity and innovation. In...
In 2020, even amidst the Covid-19 pandemic, Halloween expenditure held its ground proudly with the overall spending in the United States alone reaching the amount of 8 billion USD. Statistics continue to impress even across the Atlantic,...
eCommerce and online shopping didn’t only change the fundamentals of retail, they also changed consumer behavior. Modern customers are evolved, informed, and have extremely high standards. Moreover, supply is abundant, so if a brand does not...