ContactPigeon

7 Super Lovable Valentine’s Day Email Marketing Ideas

Published: Jan 15, 2019 | Updated: Jan 12, 2024 by ContactPigeon in Ecommerce

Valentine’s Day is just around the corner, meaning eCommerce retailers must come up with awesome Valentine’s Day email marketing ideas to boost conversions and compete to win the hearts of their visitors. And, if you’re not convinced that this holiday is not worthy of the hype, just consider that according to the National Retail Federation (NRF) and Prosper Insights & Analytics, consumers allocated $25.9 billion for Valentine’s Day expenditures in 2023, marking an increase from the $23.9 billion spent in 2022. That’s right. Valentine’s Day is a multi-billion-dollar holiday celebrated by over 50% of consumers, worldwide! And, online shopping is

ContactPigeon: 2018 In Review

Published: Jan 2, 2019 by George Mirotsos in Company & Product News

Happy New Year! 2018 turned out to be an amazing year of change and growth at ContactPigeon. We expect 2019 to be just as awesome, as we have already set our sights on conquering new frontiers in order to introduce even more features that enable meaningful connections between eCommerce businesses and their customers. As we welcome 2019, our team at ContactPigeon is excited for this opportunity to take a look back and share with you our many achievements of 2018, including our top milestones. We’ll let you in on the great lessons we have learned along the way. We also

The Evolution of Ecommerce Email Marketing

Published: Dec 21, 2018 | Updated: Nov 17, 2023 by ContactPigeon in Ecommerce

Email marketing has made some notable strides over the past few years to become a major channel for eCommerce. However, the eCommerce email marketing landscape wasn’t always such a seamless, automated process. Once upon a time, companies marketed their brands and products to potential customers by delivering postcards by snail mail, or delivering entire printed catalogs to physical mailboxes. This impersonal method of marketing was destined to morph into email marketing as technology advanced and more and more people adopted email as their main channel of communication with friends, family, and their favorite brands. Drip marketing arises as a strategic

Email List Organization Made Easy with Folders and Favorites

Published: Dec 20, 2018 | Updated: Jan 16, 2019 by George Mirotsos in Company & Product News

At ContactPigeon we take Christmas wishes really seriously. After all, we still believe in Santa Claus! ? This December we decided to bring on the Christmas spirit early by releasing a long requested feature, Email List Folders. This new enhancement is designed to make your list management and email marketing easy peasy. Chances are, you already have many lists in your account (an average ContactPigeon user loves to segment their customers), which is why we bet you’ll start believing that Santa takes the shape of ContactPigeon’s product team this year. So go ahead and create that extra segment variation, we’ve got you organized!

Black Friday Report for Ecommerce 2018 [Infographic]

Published: Dec 5, 2018 | Updated: Oct 11, 2023 by Joyce Qian in Ecommerce

As we flip over the most recent Black Friday Cyber Monday chapter of the retail year, it’s time to dive into data to call out a few key eCommerce trends from this year’s biggest shopping event. This is our second Black Friday Report since 2017 where we analyzed millions of transactional records across ContactPigeon’s eCommerce 250+ clients across North America and Europe. Consumer enthusiasm drove online sales to new heights this Black Friday 2018 weekend at $18B in turnovers just in the United States. This trend reflects globally as well, as more retailers across Europe and Asia adopt the occasion

The Step By Step Holiday Email Marketing Checklist

Published: Nov 27, 2018 | Updated: Oct 31, 2023 by ContactPigeon in Ecommerce

Online sales are trending more than ever this holiday season, and as an eCommerce owner, preparing a mind-blowing holiday email marketing strategy will make your brand stand out from the crowd. According to Statista, in 2017 holiday season retail eCommerce sales in the U.S. amounted to a record of $106.14 billion. Fast forward to 2023, Adobe predicts $221.8 billion in online spending for the U.S. holiday season, with a consistent 1% year-over-year increase in online sales. The projected holiday spending per household in 2023 is expected to increase by a healthy 7% this year, allocating an average of $1,530 for

210+ Fairytale-ish Christmas Email Subject Lines for the Holidays

Published: Nov 20, 2018 | Updated: Feb 1, 2024 by ContactPigeon in Ecommerce

The holiday season has arrived and children are listening for the jingling bells of Santa’s sleigh as Christmas is fast approaching, even being restricted at their homes due to the crisis[delete this]. Storefronts and display windows will not remain empty this year, as we are not expecting to see any more lockdowns this holiday. However, to be on the cutting edge, brands and eCommerce marketers need to finetune their holiday marketing campaigns more than ever before. Christmas continues to be the most profitable holiday for the eCommerce industry. During the 2023 holiday season, Christmas sales in the US are forecasted

Top 6 Ecommerce Trends to Watch in 2019

Published: Nov 9, 2018 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Ecommerce trends have an undeniable growing influence on shoppers and retail sales. In fact, figures for the most up-to-date eCommerce trends show that eCommerce influences as much as 56% of in-store purchases, while eCommerce itself represents almost 10% of U.S. retail sales. These stats illuminate a promising future for eCommerce, showing a positive upwards trend with an average annual increase of 15%. The bottom line is that eCommerce is not only here to stay but also a driving factor of retail growth. It plays a crucial role in how your customers interact with your brand now and in the future. As an online retailer,

19 Black Friday Ecommerce Tips & Hacks to Skyrocket Your Sales

Published: Oct 31, 2018 | Updated: Oct 24, 2023 by ContactPigeon in Ecommerce

As Black Friday 2023 approaches, online businesses must hone their strategies to capitalize on this substantial shopping event. The essence lies in embracing the latest eCommerce hacks and understanding evolving consumer behaviors. Historical data underscores the stakes: Black Friday 2020 saw $188.2 billion in spending, and despite economic challenges, Black Friday 2021 garnered $14.04 billion in online sales. The upward trajectory continued in 2022, with a 2.3% increase in online sales amounting to $9.2 billion. The preference for online shopping is growing, with 2021 data showing 38.1% opted for online shopping over in-store, a trend poised to rise. Mobile transactions,

The Black Friday Wiki Guide for Ecommerce

Published: Oct 29, 2018 | Updated: Oct 19, 2023 by ContactPigeon in Ecommerce

Hot! We just released the latest Black Friday report 2018 with consumer behavior trends and the most effective marketing tactics. Read it here! Black Friday needs no introduction. It has become the largest commercial sales days in the United States where retailers use the day as a precursor to a successful retail holiday season. While Black Friday sales began in brick and mortar setting – with deal-seeking customers queueing up in the wee hour of the morning – the shopping frenzy is shifting to online. 2017 became a record year for Black Friday eCommerce sales, and we expect this trend

10 eCommerce Guides You Should Read (immediately)

Published: Oct 26, 2018 | Updated: Sep 3, 2019 by ContactPigeon in Marketing Automation

Whether you are an eCommerce newbie who is looking to start your online store or an experienced eCommerce owner looking scale up business results, chances are, 24 hours a day is not enough to accomplish all that’s required to grow a business. Not to mention the time required to sift through hundreds of eCommerce guides and resources to help you get started. That’s why we have curated the definite must-read eCommerce guides from professional experts for our readers’ convenience. Our goal is to provide you with information from a variety of perspectives — such as eCommerce owners, operators, and marketers — to be sure that you get the most effective marketing automation tools, tips, and guidelines to support

Email List Segmentation Best Practices for Ecommerce [2024 updated]

eCommerce Segmentation Best Practices 2018

Published: Oct 22, 2018 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

Email marketing is a reliable and effective marketing tool that eCommerce companies rely on to grow their business, however, without utilizing segmentation to help your company send more relevant and successful marketing campaigns, you are missing out. This email list segmentation best practices 2023 guide aim to help email marketers to create better newsletters to the intended audience segments. In previous articles, we’ve discussed the benefits of list segmentation sufficiently. We cannot emphasize enough the reasons why segmentation is a vital element of your marketing campaign, as it allows you to split up your potential customers by grouping them together according to

[Infographic] Email Marketing: Realize the ROI & Improve Bottom Line

Published: Oct 15, 2018 | Updated: Aug 30, 2019 by Guest Contributor in Ecommerce

Email marketing has come a long way since AOL laid the foundations for what Is now one of the most ubiquitous forms of communication back in 1999. Although email hasn’t changed too much since it’s initial conception, it continues to evolve. Today, global email users amount to virtually half the entire planets population. Although this may not be fully accurate considering users have duplicate accounts, this figure is expected to grow steadily. (Statista, 2018). It is a common misconception that email is dying out and being replaced by social media. This couldn’t be farther from the truth. Email isn’t going

6 Free Email Marketing Tools for High Performing Newsletters

Published: Oct 11, 2018 | Updated: Nov 27, 2019 by ContactPigeon in Ecommerce

Email marketing continues to be one of the key communication and marketing channels between brands, business, and customers, and creating an optimized email marketing campaign has never been easier due to all of the free email marketing tools available. How many businesses are using email marketing to reach their customers? A recent survey conductled by The Manifest consisting of digital marketers working for U.S. companies — 73 percent working for B2C companies, and 27 percent for B2B companies — showed that 32% of businesses are sending out emails on a daily basis, while 41% are doing so weekly. With that volume, you

4 New Features to Upgrade Your Email Marketing

ContactPigeon Product Update Email Marketing Features

Published: Sep 12, 2018 by George Mirotsos in Company & Product News

This summer, we didn’t take it easy by chilling on the beach. We took the feedback you gave us on our email channel and turned them into exciting features in ContactPigeon. In the first fall product update, I am really excited to introduce not one, not two, but FOUR unique features to upgrade your email marketing game. Don’t worry, the Pigeons got a lot of rest too during the summer so you can expect many more great things to come! From email tools that improve your open rates to overall sales conversions, here are 4 awesomely new features available in your ContactPigeon

The Best of the Best Product Pages [2024 updated]

Published: Aug 23, 2018 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

Your company’s landing page is its first impression. It determines what potential customers see first, whether they click around to see more and possibly make a purchase, maybe even whether they sign up to your email list to receive regular updates. For eCommerce businesses. the first impression visitors have of your brand is often the product pages. Like all first impressions, it’s vital that your landing page makes a good one, especially in today’s crowded eCommerce marketplace. What exactly goes into some of the best product pages on the web? So although there are some great eCommerce resources and articles about optimizing a product

Marketer Spotlight: Meet Spitishop’s Themis Bezioulas

Published: Aug 6, 2018 | Updated: Aug 9, 2018 by ContactPigeon in Brand Stories

Our Marketer Spotlight series kicked off in July successfully. In this series, we provide a look into a marketer’s day to day life and learn about the path taken and lessons learned to excel in this demanding profession. This month, we are excited to have Themis Bezioulas as a guest for our Marketer Spotlight. In the Marketer Spotlight: Themis Bezioulas Themis is the main driver behind the digital marketing success at Spitishop, where he built his career from the ground up as the Digital Marketing Administrator. Themis is known for building and sustaining effective digital marketing strategies, but also his keen interest in

Introducing Automated Push Notification for Cart Reminders and 2 Step Verification

Published: Aug 1, 2018 | Updated: Aug 6, 2020 by George Mirotsos in Company & Product News

As summer swings into full gear, many of you may be counting the days till vacation starts. However running a successful business demands full time (24/7) commitment, and stepping away from the office for an extended time can be intimidating. Our newest Automated Push Notification with Cart Reminder comes at just the right time. You can set the campaign on autopilot before heading out of office, and the eCommerce sales will continue to rolling in! This month, we are excited to introduce the Automated Push Notification with Cart Reminder along with another highly requested feature, 2 Step Verification. What is Automated Push

90+ Summer Marketing Ideas to Heat Up Your Sales [2024]

Published: Jul 3, 2018 | Updated: Jun 28, 2024 by ContactPigeon in Ecommerce

As retailers, marketers, and eCommerce professionals, you’re likely swamped with tasks such as managing Consent mode v2 and backing up data in Google Analytics Universal. However, with summer historically being a slower sales period, staying productive and effective is crucial. The good news is that shoppers are eager to start their summer shopping, with 56% beginning as early as May or June. Furthermore, 51% of shoppers indicate that a sale can significantly motivate purchases. Recognizing these latest trends, the purpose of this article is to provide over 90 innovative summer marketing ideas, complete with actionable prompts and a handy checklist,

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