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The Black Friday Wiki Guide for Ecommerce

Published: Oct 29, 2018 | Updated: Oct 19, 2023 by ContactPigeon in Ecommerce

Hot! We just released the latest Black Friday report 2018 with consumer behavior trends and the most effective marketing tactics. Read it here! Black Friday needs no introduction. It has become the largest commercial sales days in the United States where retailers use the day as a precursor to a successful retail holiday season. While Black Friday sales began in brick and mortar setting – with deal-seeking customers queueing up in the wee hour of the morning – the shopping frenzy is shifting to online. 2017 became a record year for Black Friday eCommerce sales, and we expect this trend

10 eCommerce Guides You Should Read (immediately)

Published: Oct 26, 2018 | Updated: Sep 3, 2019 by ContactPigeon in Marketing Automation

Whether you are an eCommerce newbie who is looking to start your online store or an experienced eCommerce owner looking scale up business results, chances are, 24 hours a day is not enough to accomplish all that’s required to grow a business. Not to mention the time required to sift through hundreds of eCommerce guides and resources to help you get started. That’s why we have curated the definite must-read eCommerce guides from professional experts for our readers’ convenience. Our goal is to provide you with information from a variety of perspectives — such as eCommerce owners, operators, and marketers — to be sure that you get the most effective marketing automation tools, tips, and guidelines to support

Email List Segmentation Best Practices for Ecommerce [2024 updated]

eCommerce Segmentation Best Practices 2018

Published: Oct 22, 2018 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

Email marketing is a reliable and effective marketing tool that eCommerce companies rely on to grow their business, however, without utilizing segmentation to help your company send more relevant and successful marketing campaigns, you are missing out. This email list segmentation best practices 2023 guide aim to help email marketers to create better newsletters to the intended audience segments. In previous articles, we’ve discussed the benefits of list segmentation sufficiently. We cannot emphasize enough the reasons why segmentation is a vital element of your marketing campaign, as it allows you to split up your potential customers by grouping them together according to

[Infographic] Email Marketing: Realize the ROI & Improve Bottom Line

Published: Oct 15, 2018 | Updated: Aug 30, 2019 by Guest Contributor in Ecommerce

Email marketing has come a long way since AOL laid the foundations for what Is now one of the most ubiquitous forms of communication back in 1999. Although email hasn’t changed too much since it’s initial conception, it continues to evolve. Today, global email users amount to virtually half the entire planets population. Although this may not be fully accurate considering users have duplicate accounts, this figure is expected to grow steadily. (Statista, 2018). It is a common misconception that email is dying out and being replaced by social media. This couldn’t be farther from the truth. Email isn’t going

6 Free Email Marketing Tools for High Performing Newsletters

Published: Oct 11, 2018 | Updated: Nov 27, 2019 by ContactPigeon in Ecommerce

Email marketing continues to be one of the key communication and marketing channels between brands, business, and customers, and creating an optimized email marketing campaign has never been easier due to all of the free email marketing tools available. How many businesses are using email marketing to reach their customers? A recent survey conductled by The Manifest consisting of digital marketers working for U.S. companies — 73 percent working for B2C companies, and 27 percent for B2B companies — showed that 32% of businesses are sending out emails on a daily basis, while 41% are doing so weekly. With that volume, you

4 New Features to Upgrade Your Email Marketing

ContactPigeon Product Update Email Marketing Features

Published: Sep 12, 2018 by George Mirotsos in Company & Product News

This summer, we didn’t take it easy by chilling on the beach. We took the feedback you gave us on our email channel and turned them into exciting features in ContactPigeon. In the first fall product update, I am really excited to introduce not one, not two, but FOUR unique features to upgrade your email marketing game. Don’t worry, the Pigeons got a lot of rest too during the summer so you can expect many more great things to come! From email tools that improve your open rates to overall sales conversions, here are 4 awesomely new features available in your ContactPigeon

The Best of the Best Product Pages [2024 updated]

Published: Aug 23, 2018 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

Your company’s landing page is its first impression. It determines what potential customers see first, whether they click around to see more and possibly make a purchase, maybe even whether they sign up to your email list to receive regular updates. For eCommerce businesses. the first impression visitors have of your brand is often the product pages. Like all first impressions, it’s vital that your landing page makes a good one, especially in today’s crowded eCommerce marketplace. What exactly goes into some of the best product pages on the web? So although there are some great eCommerce resources and articles about optimizing a product

Marketer Spotlight: Meet Spitishop’s Themis Bezioulas

Published: Aug 6, 2018 | Updated: Aug 9, 2018 by ContactPigeon in Brand Stories

Our Marketer Spotlight series kicked off in July successfully. In this series, we provide a look into a marketer’s day to day life and learn about the path taken and lessons learned to excel in this demanding profession. This month, we are excited to have Themis Bezioulas as a guest for our Marketer Spotlight. In the Marketer Spotlight: Themis Bezioulas Themis is the main driver behind the digital marketing success at Spitishop, where he built his career from the ground up as the Digital Marketing Administrator. Themis is known for building and sustaining effective digital marketing strategies, but also his keen interest in

Introducing Automated Push Notification for Cart Reminders and 2 Step Verification

Published: Aug 1, 2018 | Updated: Aug 6, 2020 by George Mirotsos in Company & Product News

As summer swings into full gear, many of you may be counting the days till vacation starts. However running a successful business demands full time (24/7) commitment, and stepping away from the office for an extended time can be intimidating. Our newest Automated Push Notification with Cart Reminder comes at just the right time. You can set the campaign on autopilot before heading out of office, and the eCommerce sales will continue to rolling in! This month, we are excited to introduce the Automated Push Notification with Cart Reminder along with another highly requested feature, 2 Step Verification. What is Automated Push

14 eCommerce Summer Marketing Ideas to Heat Up Your Sales [2024]

Published: Jul 3, 2018 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

After recent Mother’s Day sales and rush to be GDPR compliant, eCommerce marketers are left to wondering how to generate the next campaign hype. Patience is the name of the game if you’re an eCommerce marketer or owner trying to drum up some extra business with summer promotions or other hot summer marketing ideas. Internet lore holds that people spend less time on the web over the summer months, and consequently, do less shopping. But that may just be a self-induced fallacy to drive an industry-wide break. Turn around the summer slow season Official internet statistics are hard to find

Marketer Spotlight: Meet Celestino’s Thanasis Paraskevopoulos

Marketer Spotlight Thanasis from Celestino

Published: Jul 2, 2018 | Updated: Jul 4, 2018 by ContactPigeon in Brand Stories

Digital marketing is an exciting yet challenging field that calls for techs, creatives, analysts and business minds alike. In this new “Marketer Spotlight” series, we offer a peek into a marketer’s day to day life. We interview professionals within eCommerce marketing to learn more about the path they’ve taken, their inspirations, challenges and goals, and their tips to success in this demanding profession. We are proud to kick off the series with Thanasis Paraskevopoulos, currently marketing director at Celestino, a long established Greek fashion house. In the Marketer Spotlight: Thanasis Paraskevopoulos Don’t be deceived by his youthful look. Thanasis is a renowned veteran

The Ultimate eCommerce Marketing Automation Guide for 2024

Published: Jun 26, 2018 | Updated: Jan 10, 2024 by Joyce Qian in Marketing Automation

A primary attraction of running an eCommerce business is the ability to control many aspects of your business operations from just about anywhere via the internet. But merely existing as an online business isn’t enough anymore. To thrive, you need to continuously adopt best practices to refine your business model. One of the most profitable arrows in your eCommerce quiver is the automation of your marketing processes. This article attempts to gather the best practices across the globe into this step by step eCommerce marketing automation guide for your reading convenience. Marketing Automation: Why Should I Bother? The e-Commerce boom is revolutionizing

Introducing Landing Page Builder… and Endless Possibilities

Published: Jun 6, 2018 | Updated: Jun 19, 2018 by George Mirotsos in Company & Product News

Here at the Pigeon coop, our mission is to deliver tools you need to build and grow your business (FYI – check out the Push Notifications launched earlier). Whether if you’re running social media giveaways, new store launch, paid ADs or other forms of online promotions, having a dedicated web page with a single, clear path to success is essential to hitting your goals. To make this process even easier, we are excited to introduce yet another feature — Landing Page Builder! What is Landing Page Builder? The Landing Page Builder allows you to quickly design and configure landing pages

16 Super (Daddy) Cool Father’s Day Email Subject Lines for eCommerce

Published: May 29, 2018 | Updated: May 24, 2023 by ContactPigeon in Ecommerce

Father’s Day email subject lines, plus campaign ideas to skyrocket your eShop sales Father’s Day is just around the corner. For reasons unknown, Father’s Day is often a neglected holiday when compared to the hype that Mother’s Day receives. For eCommerce marketer, ignoring the impact of the holiday on your businesses may prove to be a costly mistake. According to National Retail Federation surveys, 33% of the consumer plans to purchase Father’s Day gifts online. At the same time, Father’s Day spending is expected to reach an all-time high in the USA at $20B in 2022, nearly doubling from the

The eCommerce Nurture Campaign Best Practices for 2024 (that work)

eCommerce Lead Nurturing Emails Best Practices

Published: May 24, 2018 | Updated: Jan 8, 2024 by ContactPigeon in Marketing Automation

If you’re in any kind of online business today, you should know about the importance of nurture campaigns in eCommerce and the best practices on how to design successful nurturing sequences. Why? The reason is simple. In the landscape where competition is just one search or clicks away, rarely do a business score a sale on the first outreach or visit session. Or the second. But with a consistent lead nurturing strategy, you can turn the corner for your marketing efforts. A DemandGen report showed that 4%-10% higher response rate when measured against solitary email campaigns. Ecommerce owners and marketers, even those

Best Checkout Pages in eCommerce [2024 Edition]

Published: May 10, 2018 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

Attaining the best eCommerce checkout is not a one and done deal. Achieving the best checkout pages requires testing and optimization to hit your desired conversion rates and ensure your customers complete their transactions. Some eCommerce businesses excel at check out pages while others overlook the functionality of this all-importance page. Many e-shops focus instead on the front-end by creating an attractive and functional interface with engaging site experience. But if you can’t close the deal, all that design work is for naught. Competition for eCommerce is increasingly global, and if you’re not constantly testing and refining the checkout pages,

200+ Mother’s Day Subject Lines for Retailers: Best ideas per niche [2024]

Published: May 8, 2018 | Updated: Mar 11, 2024 by ContactPigeon in Ecommerce

2024 Updated! We added even more inspiring Mother’s Day email subject lines for you to pick from. Enjoy! Mother’s Day is a holiday celebrated across the world. It also happens to be the 3rd largest retail holiday in the US since more than 2/3 of consumers celebrate it: the latest data showed that last year, the total spending around this holiday surpassed $28 Billion! For eCommerce retailers, this is one occasion not to be missed, and every brand ought to craft its Mother’s Day strategy by testing and implementing retail best practices to maximize results. If you are still refining

May 4th Marketing Ideas to Rocket eCommerce Conversions

Published: May 3, 2018 | Updated: May 4, 2023 by Joyce Qian in Ecommerce

For the millions of Star War fans across the world, May 4th is a special day. The fanbase has elected this day as Star Wars Day for the pun on the franchise’s now legendary catchphrase “May the Fourth be with you”. As our tribute to this day, we channeled some Jedi wisdom to come up with four May 4th marketing ideas to give your eCommerce results a boost. May 4th Marketing Ideas for Your eCommerce Store All of the ideas can be implemented any time, but you can opt to maximize the effect by implementing it with a touch of Star

5 Advanced Mother’s Day Marketing Ideas for eCommerce

Published: Apr 24, 2018 | Updated: May 8, 2023 by Joyce Qian in Ecommerce

On Mother’s Day, we celebrate the Moms in our lives. For eCommerce marketers, this is a holiday not to be missed. Mother’s Day is the 3rd biggest retail holiday, after Black Friday / Christmas and Valentine’s Day. Spending on Mother’s Day has risen, even in 2020, with total revenue reaching almost $27B in the United States alone. Additionally, despite the social distancing, the lockdowns, and the overall effects of COVID-19, consumers are expected to spend $8 more than in 2020. With this enormous market of anticipated spending, how to stand out against the competition and appeal to your target audiences

7 Must-Have eCommerce Follow Up Emails Every eShop Needs

Published: Apr 17, 2018 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Follow up emails are a must-do in the digital age whether you’re selling via cold contact, pursuing a job, following up with a prospect or existing customer. In eCommerce, follow up emails are essential for customer activation, retention, and repeat business. Sending effective follow up communications after key actions by customers is essential because it shows you’re listening and catering to their needs. From abandoned shopping carts, to customer reviews, and even complaints, any time a customer interacts with your eShop, reaching out promptly to them is critical to keep the dialog going. This will drives transactions and, ultimately, satisfaction. In this article,

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