8 Ways to Use Chrome Notifications to Boost Shopify Store Conversion Rates

Chrome Notifications for Shopify

As a Shopify store owner, have you ever found yourself in a position where you receive a healthy amount of traffic to your eCommerce platform, yet still suffer from low conversion rates when it comes to following up on initial visitor interest in your store and registering those all-important final sales? If so, Chrome Notifications may be just the ticket to give your conversion a little boost. What are Chrome Notifications? Google has provided an effective tool to bring otherwise lost customers back and boost your sales totals in the form of “Chrome Notifications.” Simply put, a Chrome Notification is

Continue reading

5 Ways of Using eCommerce Push Notifications for Marketing

eCommerce Push Notifications

Last month, we introduced yet another power messaging channel to reach your target audience. The new eCommerce push notifications give you unique ability to reach users with special updates, sales, promotions and tailored reminders to lapsing customers. With proper usage, this channel has the potential to overtake emails in its effectiveness. Push notifications are not subjected to spam filters, nor any other form of inbox restrictions and messages are “pushed” at the point where users are active on their devices. As a result, eCommerce push notifications have 3 to 10x times higher click rates compared to standard email newsletters, and so

Continue reading

11 Romantic Valentine’s Day Email Subject Lines to Steal

Valentine's day email subject

When it comes to email marketing, consumers scroll, swipe and click their way through hundreds, if not thousands, of messages each day. Consequently, the gap for capturing customer’s attention is narrowing considerably.  Throw in a consumption-driven event like Valentine’s Day, when nearly every business out there is jumping into the marketing frenzy, and you’ve got your work cut out for you. That’s why having attention grabbing Valentine’s Day email subject lines make all the difference. To rise above the noise, it’ll take a combination of creativity, targeted messaging, timing, and intriguing lead-ins to get a consumer to pause for more than a

Continue reading

Black Friday 2017 Email Marketing Report [Infographic]

Black Friday 2017 Email Marketing Report

Each year, online retailers make new records during the Black Friday and Cyber Monday shopping period. In 2016, consumers spent a total of $12B online over the Black Friday weekend alone. This year is no exception, as growing number of consumers opt for the comfort of their home (office) over the crowded streets and malls when it comes to grabbing the best Black Friday deals. At ContactPigeon, we analyzed over millions of transactional records for a sneak peek into how Black Friday 2017 is shaping up. We have wrapped up our key findings in the Black Friday 2017 Email Marketing

Continue reading

How to Capitalize on Your Black Friday Traffic

Capitalizing on Black Friday Traffic

Every year, online and retail shopping records are broken during the period between Thanksgiving, Black Friday and Cyber Monday. Black Friday and Cyber Monday are the two biggest shopping days of the year. Ecommerce continues to be the favorite choice of consumers who are trying to take advantage of holiday sales and steer clear of crowds during this busy shopping period. U.S. customers spent a total of $12.8 billion online between Thanksgiving Day and Cyber Monday in 2016. Cyber Monday 2016 was the biggest day for online sales in the U.S. in all of history. Here is a step-by-step guide

Continue reading

5 Tips to Rock Your Cyber Monday Marketing

Cyber Monday Marketing Tips

On Cyber Monday 2017, US retailers expect to haul in $3.81 billion in sales revenue. How much of that lands in your pocket depends in part on how well you prepare your Cyber Monday marketing plan. In this article, we collected some useful trends, facts, and marketing tactics that will help you boost your ecommerce store’s sales this year. Here is what we know about Cyber Mondays and modern shoppers: Amazon is the most popular cyber shop for buyers 💰 More men than women shop on Cyber Monday 👨 Americans spend 4.7 hours per day on their phones, much of it researching

Continue reading

Black Friday Email Subject Lines Inspirations for eCommerce + Templates

Black Friday Email Subject Lines & Templates

Black Friday is one of the biggest retail events of the year. It is the curtain for Christmas shopping and in 2016 it grossed a shocking $3 billion from online and mobile purchases alone. For many retailers, such as jewelers, it’s a significant day since up to 40 percent of their annual turnover can occur between Black Friday and Christmas. With sharp discounts and deals, it is not surprising many consumers want to fully leverage this occasion to stock on their wish list and get ahead of Christmas shopping in one go. Consequently, nearly all brands and online retailers are looking to make a difference

Continue reading

[Poll Results] What’s Your Biggest eCommerce Challenge?

Sept '17 Polls Are In - The Top eCommerce Challenge

In our September newsletter, we posed the following question to 2000+ fellow digital marketers and eCommerce readers: As eCommerce marketer, what’s your biggest eCommerce challenge to growing your business? To limit the range of possible options, we proposed 3 general areas. Grow visitor traffic Convert visitors into customers Get more returning customers Well, the results are in! 📊 While the responses are insightful, we are not entirely surprised by the results. Nearly half of the respondents (45% to be exact) considers sales conversion optimization as a major eCommerce challenge. This corresponds to recent studies that place visitor abandonment to ~92% of

Continue reading

Getting Ready for Black Friday and Cyber Monday 2017 Step by Step

A step by step plan to get ready for Black Friday & Cyber Monday

As this holiday season approaches, retailers across the country are preparing a plan of attack for snagging extra customers during the busiest shopping period of the year. Black Friday and Cyber Monday are the biggest shopping events for both retailers and e-commerce, and bargain hunters and Christmas shoppers will be out in droves. It’s important for stores to have a plan in place to leverage the power of these shopping days and make the best of the holidays this season. We’ve put together a checklist planner with organizing steps and tips to get your e-shop ready. Step 1. Determine Which

Continue reading

5 Halloween Email Campaign Ideas to Hallo-win the Impressions [+ Free Templates]

Halloween Email Campaign

Is your e-business ready to get spooky efficient? Every year there are many initiatives and promotions revolving around the celebration of Halloween. It is no longer just a matter of pumpkin carvings or ‘tricks or treats’ but also of a significant sales increase for retailers and e-businesses. When it comes to online holiday spending, Halloween is the third on the list for bringing in the most revenue behind Christmas and Easter. About 171 million Americans celebrated Halloween in 2016, a number that increases every year. Sending out creative Halloween email campaign to help boost sales is one of the best ways to capture

Continue reading