Ecommerce Marketing Archives - ContactPigeon

CMO Dashboard: KPIs, Key Components & Examples for the Perfect Template

Published: Apr 20, 2023 | Updated: May 16, 2023 by ContactPigeon in Ecommerce

In the digital marketing age, a Chief Marketing Officer (CMO) juggles multiple tasks, tracking many marketing channels and outreach efforts. A CMO dashboard is valuable for monitoring dozens of campaigns across platforms and other crucial marketing activities. A robust dashboard gives CMOs all the data they need to determine which marketing channels are working and which may need attention. They don’t have to sift through multiple reports and piles of information to make marketing decisions, and they can create performance-based marketing strategies faster than ever. Table of Contents > FAQ to get an in-depth understanding of a CMO dashboard >

eCommerce Dashboard: KPIs, Key Components, and Examples for the Perfect Template

Published: Feb 14, 2023 | Updated: May 8, 2023 by ContactPigeon in Ecommerce

An eCommerce dashboard is essential for retail brands looking to optimize their operations and make data-driven decisions. By providing an in-depth view of decisive metrics and KPIs, the dashboard helps businesses stay ahead of the curve and make informed decisions about their eCommerce strategy. A well-designed eCommerce dashboard should be both intuitive and comprehensive. Read on to see the must-have KPIs and metrics you must include in your dashboard and the guiding principles for optimal dashboard layout. Table of Contents > One-minute FAQ to fully understand an eCommerce dashboard > Creating an insightful eCommerce dashboard for retail > eCommerce dashboard

The 26 most important retail KPIs every retailer should monitor

Published: Sep 26, 2022 | Updated: Jun 30, 2023 by ContactPigeon in Ecommerce

KPIs, or key performance indicators, are a way for companies to track their progress toward a specified goal. As a retailer, recognizing retail trends and the most important KPIs to measure, allows eCommerce professionals to improve current strategies and helps focus on the factors that impact their chances of reaching their intended results. Retail KPIs often include factors like conversion rate, consumer retention, and other metrics that show that a retailer is on its way to increase revenue. Here’s a look at common retail KPIs examples, retail KPIs to monitor, and retail KPI formulas to showcase the importance of monitoring

FMCG Marketing Strategies to Increase YOY Revenue

Published: Sep 12, 2022 | Updated: Sep 22, 2023 by ContactPigeon in Ecommerce

With recent events like COVID-19 and the restrictions that came along with it, retail marketing on an omnichannel level has become increasingly more important for consumer retention and overall company success. In 2020, online grocery sales saw a 103% year-over-year increase and are projected to account for 10% of the overall market by 2025. Supermarkets must take advantage of FMCG marketing strategies and the omnichannel approach to ensure an increase in their YOY revenue as consumers place value on convenience and access. Table of Contents > What FMCG means > The 4 key FMCG marketing strategies > Other effective supermarket

ALDI’s marketing strategy: The key growth ingredients of the FMCG titan

Published: Aug 29, 2022 | Updated: Sep 22, 2023 by ContactPigeon in Brand Stories

A giant in the UK’s grocery industry, ALDI prides itself in selling the most economical quality items. Over the past decade, ALDI’s marketing strategy has aimed at aggressive growth globally, trying to ensure everyone has nearby ALDI stores or a nearby ALDI supermarket. This mindset has helped the company become the third-largest grocery brand in Australia and has placed it on track to become the third-largest in the U.S. by the end of 2022. This ALDI case study will dive into ALDI’s marketing strategy and analyze its eCommerce page to help other companies learn about marketing strategies for supermarkets and

The best 6 dynamic image generators for eCommerce

Published: Nov 30, 2021 | Updated: Jun 30, 2023 by ContactPigeon in Ecommerce

Quality product images are a key deciding factor for 93% of retail customers when considering the purchase of a product. Clearly, the way they visually represent the wares online — whether that’s through email marketing campaigns or in an online retail store — matters to customers. Dynamic images improve the online experience, allowing customers to have a complete view of products and feel more engaged in the buying process. This article takes a look at how that works, as well as some of the best dynamic image generators to use in 2022. Table of Contents > What is a dynamic

Building a 360° Christmas marketing strategy in retail

Published: Nov 26, 2021 | Updated: Jun 30, 2023 by ContactPigeon in Ecommerce

Throughout the year, seasonal marketing campaigns can be a great way to engage your audience and achieve higher revenue for your products. There’s no time this rings more true than during the Christmas season. On average, retailers count on approximately 20% of their annual sales to take place in November and December. If you want to make the most of the holiday season and increase traffic in both your physical and online stores, you’ll need a strong Christmas marketing strategy — and we can help. Table of Contents > Why a Christmas marketing strategy is critical for retailers > The components

How Videos Can Improve Customer Experience in Retail

Published: Nov 4, 2021 | Updated: Jun 30, 2023 by Guest Contributor in Ecommerce

Videos are an excellent tool for companies in the retail industry to improve their customer experience. There are plenty of video creation tools and devices to use, so even small retail stores can get their videos done in-house without much hassle. Before the internet was a big thing, companies only used videos primarily for advertising. Nowadays, you can share a video with the whole world with just one click. Therefore, the availability and the benefits of using videos to improve a customer’s experience, leave no excuse for small or large-scale retailers to not implement it. Aside from improving the overall

Black Friday statistics: The 80 most important stats for retailers (2023 Update)

Published: Oct 29, 2021 | Updated: Sep 6, 2023 by ContactPigeon in Ecommerce

‌In retail, Black Friday remains one of the most critical days in the fiscal year for connecting with customers and generating sales. Even with COVID-19 related shutdowns impacting the economy and shopping patterns, Black Friday sales grew by 22% in 2020, totaling about $9 billion in the United States. ‌In 2021 things were a little bit different, meaning that the internet spending by American consumers only was $8.9 billion, which was less than the average spend of 2020.‌ Although Thanksgiving in November is unique to the United States, the Black Friday shopping frenzy has caught on worldwide, especially with the rise

The 27 best Black Friday campaigns of all time (2023 Update)

Published: Oct 1, 2021 | Updated: Sep 6, 2023 by ContactPigeon in Ecommerce

The post-Covid-19 landscape can be described as a transitional state where everything is in flux. Retail in the last quarter of 2021 returned, slowly but surely, to its former glory, although nothing was quite the same after the pandemic. eCommerce went through a tremendous evolution that altered not only the course of history but also us as consumers; so to make sense out of this constant change, every marketer and retailer must be alert and informed. In this article, we have gathered for you some of the best Black Friday campaigns of all time with the aim of preparing you

The Coronavirus Survival Guide for Retail [Infographic]

Published: Mar 20, 2020 | Updated: May 29, 2020 by ContactPigeon in Ecommerce

With the outbreak of COVID-19, the retail sector has entered uncharted territory with the temporary closure of physical stores and the slowdown of consumer spending on broad scales. Undoubtedly, there will be tough challenges ahead. That’s why we decided that the best way to help is by offering ideas on the topics that we know well: customer engagements and online conversions. We call this the Coronavirus survival guide for retailers, and we hope it will bring some benefits to your business during these difficult times. May 2020 Update: We analyzed more than 30M online transactions to understand how COVID-19 affected

24 Holiday Newsletter Ideas to Cheer Up the Season

Published: Dec 2, 2019 | Updated: Nov 15, 2022 by ContactPigeon in Ecommerce

The holiday season has arrived, and with it, the opportunity to drive loyalty via a seasonally-appropriate newsletter. With holiday sales representing an estimated 20 percent of total annual retail sales, there’s no denying the need for an effectively crafted newsletter that encourages customers to convert while also strengthening their appreciation for your brand and honestly conveying your best wishes. This odd year, more than ever, retailers and eCommerce brands need to create the most engaging experiences and campaigns possible, to attract consumers’ attention. Your most ambitious holiday sales goals are well within reach. To get you started, we’ve compiled 24

10 Creative Black Friday Strategies for Retailers

Published: Oct 22, 2019 | Updated: Sep 6, 2023 by ContactPigeon in Ecommerce

Black Friday may have had its start in the United States, but it has become very popular in Europe in recent years. Each year, Black Friday sales reach a new peak as more retailers and countries participate in the famous American style shopping frenzy. Consider that in 2015 only 9% of German consumers participated in Black Friday shopping. In just 2-years time by 2017, 43% of German consumers engaged in shopping during the Black Friday sales while this number surpassed 50% after the pandemic. In 2021, the Black Friday revenue reached $1.22 trillion in sales, 17% of which occurred online

Fashion Ecommerce Marketing: 5 Automation Flows That (Actually) Work

Published: Oct 14, 2019 | Updated: May 8, 2023 by ContactPigeon in Marketing Automation

Fashion is one of the industries that has seen constant economic success over the past decade. In 2018 alone, the global online fashion market has brought in $484 billion, representing 27% of total fashion retail sales occurred online. While the fashion industry enjoys great profitability, the margins are facing pressures from new entrants and competitive landscape. Considering that the global fashion market online is predicted to reach $765 billion by the year 2022 (a 58% increase from today) every marketer needs to have the latest tools and strategies to boost their fashion eCommerce marketing. Savvy marketers understand that marketing automation is no longer

9 Black Friday Ecommerce Hacks to Skyrocket Your Sales

Published: Oct 31, 2018 | Updated: Nov 4, 2022 by ContactPigeon in Ecommerce

With the Black Friday 2021 approaching, one way to give your online business a leg up is to implement the latest Black Friday eCommerce hacks. It sounds easy enough. But ask yourself a question: “Do you have access to all of the latest trends and best practices on how to make your brand stand out from the competition?” Before the holiday frenzy begins, you need to start preparing your Black Friday marketing strategy. Consider that Black Friday 2020 data shows that consumers spent $188.2 billion in total! And this number is only increasing, especially with online sales. Each year, more and more consumers opt

14 eCommerce Summer Marketing Ideas to Heat Up Your Sales [2023]

Published: Jul 3, 2018 | Updated: Jun 29, 2023 by ContactPigeon in Ecommerce

After recent Mother’s Day sales and rush to be GDPR compliant, eCommerce marketers are left to wondering how to generate the next campaign hype. Patience is the name of the game if you’re an eCommerce marketer or owner trying to drum up some extra business with summer promotions or other hot summer marketing ideas. Internet lore holds that people spend less time on the web over the summer months, and consequently, do less shopping. But that may just be a self-induced fallacy to drive an industry-wide break. Turn around the summer slow season Official internet statistics are hard to find

May 4th Marketing Ideas to Rocket eCommerce Conversions

Published: May 3, 2018 | Updated: May 4, 2023 by Joyce Qian in Ecommerce

For the millions of Star War fans across the world, May 4th is a special day. The fanbase has elected this day as Star Wars Day for the pun on the franchise’s now legendary catchphrase “May the Fourth be with you”. As our tribute to this day, we channeled some Jedi wisdom to come up with four May 4th marketing ideas to give your eCommerce results a boost. May 4th Marketing Ideas for Your eCommerce Store All of the ideas can be implemented any time, but you can opt to maximize the effect by implementing it with a touch of Star

8 Ways to Use Chrome Notifications to Boost Shopify Store Conversion Rates

Published: Mar 13, 2018 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

As a Shopify store owner, have you ever found yourself in a position where you receive a healthy amount of traffic to your eCommerce platform, yet still suffer from low conversion rates when it comes to following up on initial visitor interest in your store and registering those all-important final sales? If so, Chrome Notifications may be just the ticket to give your conversion a little boost. What are Chrome Notifications? Google has provided an effective tool to bring otherwise lost customers back and boost your sales totals in the form of “Chrome Notifications.” Simply put, a Chrome Notification is

5 Ways of Using eCommerce Push Notifications for Marketing

Published: Feb 21, 2018 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Last month, we introduced yet another power messaging channel to reach your target audience. The new eCommerce push notifications give you unique ability to reach users with special updates, sales, promotions and tailored reminders to lapsing customers. With proper usage, this channel has the potential to overtake emails in its effectiveness. Push notifications are not subjected to spam filters, nor any other form of inbox restrictions and messages are “pushed” at the point where users are active on their devices. As a result, eCommerce push notifications have 3 to 10x times higher click rates compared to standard email newsletters, and so