Ecommerce Marketing Archives - Page 2 of 2 - ContactPigeon

150+ Romantic Valentine’s Day Email Subject Lines

Published: Jan 31, 2018 | Updated: Jan 12, 2024 by ContactPigeon in Ecommerce

When it comes to email marketing, consumers scroll, swipe, and click their way through hundreds, if not thousands, of messages each day. Consequently, the gap in capturing customer’s attention is narrowing considerably. Throw in a consumption-driven event like Valentine’s Day, when nearly every business out there is jumping into the marketing frenzy, and you’ve got your work cut out for you. What all eCommerce Managers should also keep in mind is that approximately 52% of individuals partake in Valentine’s Day celebrations, so you should totally spend some time designing your Valentine’s email marketing strategy. That’s why having attention-grabbing Valentine’s Day

Black Friday Email Marketing Report 2017 [Infographic]

Black Friday 2017 Email Marketing Report

Published: Nov 28, 2017 | Updated: Oct 1, 2021 by Joyce Qian in Ecommerce

2018 update: Our new Black Friday report 2018 is out! Read it here! Each year, online retailers make new records during the Black Friday and Cyber Monday shopping period. In 2016, consumers spent a total of $12B online over the Black Friday weekend alone. Black Friday 2017 was no exception, as a growing number of consumers opt for the comfort of their home (office) over the crowded streets and malls when it comes to grabbing the best Black Friday deals. At ContactPigeon, we analyzed millions of transactional records for a sneak peek into how Black Friday 2017 was shaped up. We have wrapped

How to Capitalize on Your Black Friday Traffic

Published: Nov 21, 2017 | Updated: Oct 19, 2023 by ContactPigeon in Ecommerce

Every year, online and retail shopping records are broken during the period between Thanksgiving, Black Friday and Cyber Monday. Black Friday and Cyber Monday are the two biggest shopping days of the year. Ecommerce continues to be the favorite choice of consumers who are trying to take advantage of holiday sales and steer clear of crowds during this busy shopping period. U.S. customers spent a total of $12.8 billion online between Thanksgiving Day and Cyber Monday in 2016. Cyber Monday 2016 was the biggest day for online sales in the U.S. in all of history. Here is a step-by-step guide

6 Tips to Rock Your Cyber Monday Marketing (2018 updated)

Published: Nov 14, 2017 | Updated: Oct 9, 2019 by ContactPigeon in Ecommerce

On Cyber Monday 2017, US retailers expect to haul in $3.81 billion in sales revenue. How much of that lands in your pocket depends in part on how well you prepare your Cyber Monday marketing plan. In this article, we collected some useful trends, facts, and marketing tactics that will help you boost your eCommerce store’s sales this year. Here is what we know about Cyber Mondays and modern shoppers: Amazon is the most popular cyber shop for buyers ? More men than women shop on Cyber Monday ? Americans spend 4.7 hours per day on their phones, much of it researching

150+ Black Friday Email Subject Lines that convert

Black Friday Email Subject Lines & Templates

Published: Nov 13, 2017 | Updated: Oct 19, 2023 by ContactPigeon in Ecommerce

Black Friday is one of the biggest retail events of the year. It is the curtain for Christmas shopping and in 2020 it grossed a shocking $188.2 billion from online and mobile purchases alone. For many retailers, such as jewelers, it’s a significant day since up to 40 percent of their annual turnover can occur between Black Friday and Christmas. With sharp discounts and deals, it is not surprising many consumers want to fully leverage this occasion to stock on their wish list and get ahead of Christmas shopping in one go. Consequently, nearly all brands and online retailers are looking to make a difference on

[Poll Results] What’s Your Biggest eCommerce Challenge?

Sept '17 Polls Are In - The Top eCommerce Challenge

Published: Nov 9, 2017 | Updated: Aug 30, 2019 by Joyce Qian in Ecommerce

In our September newsletter, we posed the following question to 2000+ fellow digital marketers and eCommerce readers: As eCommerce marketer, what’s your biggest eCommerce challenge to growing your business? To limit the range of possible options, we proposed 3 general areas. Grow visitor traffic Convert visitors into customers Get more returning customers Well, the results are in! ? While the responses are insightful, we are not entirely surprised by the results. Nearly half of the respondents (45% to be exact) considers sales conversion optimization as a major eCommerce challenge. This corresponds to recent studies that place visitor abandonment to ~92% of

Getting Prepared for Black Friday and Cyber Monday 2019 Step by Step

A step by step plan to get ready for Black Friday & Cyber Monday

Published: Oct 31, 2017 | Updated: Nov 4, 2019 by ContactPigeon in Ecommerce

As this holiday season approaches, retailers across the country are preparing a plan of attack for snagging extra customers during the busiest shopping period of the year. Black Friday and Cyber Monday are the biggest shopping events for both retailers and e-commerce, and bargain hunters and Christmas shoppers will be out in droves. Our latest Black Friday report showed that in 2018 the sales increased by +23% compared with Black Friday 2017. It’s important for stores to have a plan in place to leverage the power of these shopping days and make the best of the holidays this season. We’ve

5 Halloween Email Campaign Ideas to Hallo-win the Impressions this year

Published: Oct 24, 2017 | Updated: Oct 5, 2023 by ContactPigeon in Ecommerce

Is your e-business ready to get spooky efficient? Every year there are many initiatives and promotions revolving around the celebration of Halloween. It is no longer just a matter of pumpkin carvings or ‘tricks or treats’ but also of a significant sales increase for retailers and e-businesses. When it comes to online holiday spending, Halloween is the third on the list for bringing in the most revenue behind Christmas and Easter. About 171 million Americans celebrated Halloween in 2016, a number that increases every year. Sending out a creative Halloween email campaign to help boost sales is one of the best ways to

Ways to Use Coupon Offers in Your Marketing Strategy

Coupon offers for eCommerce Marketing Strategy

Published: Oct 19, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Coupon offers and specific deals are an excellent way to encourage people to buy your products or services. Not only can they encourage lead conversion, but they can also drive up customer retention and boost customer loyalty. Despite their power, however, it can be daunting figuring out how to use coupons in the most effective way possible to drive up sales for your e-commerce company. After all, there are countless types of coupon offers that companies can make available — as well as endless ways that they can be made available to consumers. If you’re a marketer or e-shop owner who wants

Get Better Results with Repurchase Reminders (aka Replenishment emails)

Published: Aug 30, 2017 | Updated: May 16, 2023 by Joyce Qian in Ecommerce

Winning a customer is hard, winning a loyal customer is even harder. Despite the difficulty, it’s worth the effort because the ability to effectively re-engage existing customers is vital for the longevity of an eCommerce business. After all, having a larger percentage of returning customers significantly increases the average customer lifetime value of your business. Consequently, when it comes to investing in marketing automation, it’s efficient to start with scenarios that will win back customers. Today, we cover a top scenario for re-engagement email strategy – Repurchase Reminders (or Replenishment Emails!) Remind and conquer The most popular forms of Repurchase Reminders are automated

Why Email Marketing is the Best Way to Reach Millennials [Infographics]

Published: Aug 22, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

In recent years, marketing has gone through a drastic shift. Businesses now turn to the Internet to promote their products and generate more leads. Incidentally, there’s one demographic in particular that is best reached via digital channels, particularly email marketing: Millennials. Millennials, also known as Generation Y, are those who reached adulthood during the earliest years of the 21st century (while the exact years demarcating the generation are disputed, several historians believe that Millennials are individuals that were born between 1988 and 2004). Since Millennials were born after the dawn of the computer age, they are accustomed to consuming most of their

Why Marketing Campaign Automation Should Be a Part of Ecommerce Marketing?

Marketing campaign automation should cornerstone to ecommerce marketing

Published: Jul 26, 2017 | Updated: Feb 3, 2020 by ContactPigeon in Ecommerce

Marketing campaign automation is one of the most successful digital marketing practices in recent years. Why? Not only for its multiple benefits. Not only because it helps you integrate your Sales team with your Marketing team or because it enables you to boost your customer relationships. Most importantly, because it is your business’s customer engagement strategy. It is the dialogue between you and your audience; it is an integrated strategy to make something out of every single person who gets in touch with your brand through every possible channel! With the right marketing campaign automation software and proper execution, you

6 Effective Cold Email Formulas That Increase Open Rates [Infographic]

Published: Jun 5, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

The fate of cold emails, like cold calls, are often met with dread, shrug, and neglect. It is the most challenging of all communications for three reasons. You have no relationship with your audience, the recipients have noτ expressed interests in your service or products, and you lack any form of feedback so that you can’t modify your approach in real time. Consequently, there is a huge obstacle in getting cold emails to be noticed and read. However, cold emails can work. While there are many ways to reach your prospective customers, email remains the most effective and cheapest approach for lead generation.

How Email Marketing Can Increase Your
E-Commerce Business Profits

Published: May 8, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

If you run an e-commerce business, there’s probably a good chance that you’re using multiple marketing strategies to drive leads and increase sales. One essential marketing strategy that you should be taking advantage of is email marketing. Email marketing can help you better nurture your leads and make more sales from those leads. In fact, according to a study on email marketing by the Direct Marketing Association, the ROI of email marketing is a whopping 3,800%! If you are looking to grow your business this year, here are several ways that e-commerce email marketing can help. 1. Email Marketing Drives

Email Personalization Methods for Stronger ROI & Customer Retention

Published: Feb 22, 2017 | Updated: Jan 19, 2024 by ContactPigeon in Ecommerce

According to recent studies, 95% of digital marketing experts believe in email personalization for improving marketing results. As a result, email personalization has abundant advantages toward persuading your consumer. Despite this, many marketers are reluctant in applying email personalization techniques because they tend to believe that this strategy requires expensive or sophisticated tools. We know that’s not the case anymore. Marketing automation platforms, like ContantPigeon, make email personalization easier and more affordable than ever. So, before start sourcing ESP vendors or looking for the most refined platform out there, start from getting to know your customer base! Collecting detailed customer data is

Exit Intent Popups for Ecommerce: 5 Simple and Effective Ideas!

Published: Feb 13, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Exit intent popups are game changers within the e-commerce industry these days. The reason is simple, this tool gives you the opportunity to recruit users that are just browsing your website and drive them to specific conversion actions. These actions can be transformed into extra revenue and additional subscribers for your e-commerce shop. By increasing the conversion rates simply means that you don’t have to invest more money in attracting more visitors to your site but rather make the best out of your existing customer base. What Exit Intent Marketing Exit Intent Marketing is a subcategory of Marketing which

10 New Year’s Resolutions Every Ecommerce Business Should Make

Published: Dec 30, 2016 | Updated: Oct 9, 2019 by ContactPigeon in Ecommerce

Never stop experimenting no matter how successful and thriving your e-commerce company is! The start of a new year is a great time to start practicing some new trends to boost sales and increase the power of your marketing strategy. As we have enter 2017, here are 10 resolutions that every e-commerce business should implement to make this year the best ever yet!

Tag: Ecommerce Marketing